Creative Content Writer

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Creative Content Writer
T
Traya
Mumbai, Maharashtra
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13 hours ago
Full–time
About the Company :
Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically
proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customised diet plans, and more!
Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar haircare solutions category. Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Required Skills :
Creative writing, copywriting, scriptwriting, proofreading

Experience Required :
2-3 years

Salary :
Up to 6 LPA

Primary purpose of the role:
● Effectively planning creative solutions and aiding in defining the scope of work across all
verticals along with Head of departments
● Collaborating with the Business Development department to develop and propose value
added, creative interactive strategies and presentations for pitches to convert clients
● Researching and monitoring Digital & New Media industry trends and competitor
offerings to improve current offerings
● Coordination with the all Internal Departments for all the Brand requirements from
planning till execution and follow up with the team

Major Responsibilities:
● Solutions and ideas offered for campaigns and pitches should be fact-filled, active and
engaging to avoid rework and ensure that the client’s needs are met.
● Creatively involved in end-to-end coordination and execution with third party like director,
producer and vendors etc. for the respective brands
● Ensure that the Creative team contributes to Innovative & Interactive Digital Media
solutions that help the different teams to excel in their campaign
● Ensure on time and effective communication with internal team to ensure that clients
timelines are met
● Carry out in-depth research about the client’s brand and competitor brands, including
previous campaigns run by the client’s brand along with competitor brands. Keep abreast
with current emerging industry trends
● Evaluate the demographics of specific media users by analyzing their characteristics,
behavior and media habits to identify target audience appropriate creative ideas and
solutions
● Brainstorm with team members to decide upon creative ideas to take the campaign,
pitches forward and help in make decisions for creative buckets
● Make suggestions to determine the most effective platforms (Facebook, Twitter,
LinkedIn, Instagram etc.) that allows a client to convey messages to target audiences
taking into consideration its outreach, frequency of reach and budget
● Create content which is fact filled, interesting and appealing to the target audience
● Give suggestions and inputs to increase the SEO rankings for campaign

Candidates who have wrote marketing or advertising content or having digital marketing or advertising experience will be preferred