Copywriter/ Content Writer

Designation – Copywriter/ Content Writer

Job Location – Ahmedabad, Gujarat (Work from Office)

Objectives of this Role
• Consistently raising the bar on creativity by producing original, engaging content that connects with the intended audience and driving them to take action
• Adapting effortlessly to the voice, style, and specific requirements of various industries, geographies, or target audiences
• Staying informed about the latest trends in communication and client-related industries to ensure relevance and effectiveness
• Keeping up to date with style guidelines and brand voice to maintain consistency in messaging (brand tone, voice, visual identity, and verbiage)
• Collaborating closely with cross-functional teams, such as brand management and design, to develop cohesive content strategies that align with the company’s overall goals
• Thriving in a dynamic and collaborative environment, handling a substantial workload with tight deadlines

Responsibilities
• Developing content strategies that align with the company’s goals, ensuring that the messaging effectively communicates the brand’s value proposition
• Analyzing creative briefs to generate innovative ideas, and bring them to life across assigned brands
• Conducting comprehensive research to comprehend the client’s requirements and target audiences, utilizing online resources, existing research, interviews with subject matter experts, and face-to-face meetings
• Crafting original and compelling content, while also editing/revising content for various existing corporate marketing and communication materials
• Optimizing's content for search engine optimization's (SEO) by conducting keyword research, and implementing best practices to improve organic visibility and drive traffic on the company’s website and social media platforms
• Presenting copy concepts and final deliverables to the internal teams and client representatives as necessary

Skills and Qualifications
• Bachelor’s degree in journalism, English, communications, or related discipline
• Minimum 2-4 years of professional content writing experience, with a solid portfolio of work
• Exceptional writing and research skills
• Ability to work independently and with a team to meet deadlines
• Excellent organizational skills and multitasking ability
• Proofreading experience and familiarity with standard style guides
• Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro
• Social media or content marketing experience is a plus
• Experience working with content management systems, WordPress, etc.
• A keen eye for detail and appreciation of great design