Copywriter

Looking for copywriters who can help us create a significant impact by keeping it simple!

Designation: Copywriter

Location: South Delhi

Experience: 3 Yrs.+

About the Candidate:

Mad Men Marketing is seeking an organized, self-motivated, excellent candidate to act as a copywriter working with a digital agency with past experience of executing end to end marketing campaigns for clients across industries is preferred. Excellent communication skills, in-depth knowledge of digital and strong attention to detail are essential to succeed in this position. An interest in technology and design is a plus.

Role:

As a Copywriter, you should have the ability to lead our creative marketing content efforts. Copywriter responsibilities include writing original copy, concepts, ideas and slogans for advertising and digital campaigns, editing and publishing Junior Copywriters' work and maintaining brand consistency across online channels.

This role will only be suitable for advanced copywriters ready to make their mark and influence others. It is a demanding post and requires the patience to help others grow professionally, as well as evolve your own skills

Responsibilities

The Responsibilities of this position include:

• Research industry-related topics and identify gaps in our content

• Ideate on brand campaigns and ideas for our clients to give them an edge over the competition

• Get involved with the video production and design team to create high impact brand assets for our clients and for the agency

• Create Award winning campaigns and ideas which can be recognised on a national level)

• Liaise with Designers to enrich text with visual aids, like images and charts

• Shape language and tone used in sales emails, banners and brochures

• Write original copy for ads and social networks

• Prepare and publish articles that describe our company and products

• Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters • Create and oversee reports on content (e.g. weekly or monthly)

• Interview clients, industry experts and internal teams

• Take ownership of copy briefs and answer them to a very high standard

• Develop creative strategies that are forward-thinking and in-line with current media trends

• Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them • Offer creative ideas and encourage others to share theirs

• Check all copy that generated by team members and offer feedback when necessary

• Manage multiple projects, with the ability to switch from one to the other seamlessly

• Meet deadlines and stay within budget constraints

• Push clients towards fresh, exciting ideas

• Liaise with clients

Required skills

To perform this job successfully, the individual should have a comprehensive understanding of:

• 3+ years’ experience in managing digital projects, websites and digital campaigns

• Significant experience in professional, commercial writing

• A strong record in creating immaculate copy that stands out from the crowd

• The ability to plan and strategise high-profile projects

• A persuasive and confident approach to creativity

• Excellent communication skills

• Effective team management capabilities

• A keen attention to detail and timescales

• Familiarity with creative processes and techniques – including digital media

• Confidence in building a rapport with clients and nurturing good working relationships

• Internet best practices and the impact that these have on clients

• Ability to work independently and within a team environment

• Strong independent decision-making, organizational, planning and problem solving skills

• Proven work experience as a Copywriter, Product Copywriter or similar role in a digital/advertising agency is a must

• Portfolio of published articles and brand campaigns.

• Solid time-management skills

• Basic keyword search knowledge

Job type: Full Time

Reports to: Content Lead

Compensation: To be discussed in personal interaction

How to apply: To apply please send your resume to vaibhav@madmen.in, gaurav@madmen.in & hr@madmen.in