Copy Writer

At TranZact, it all begins with a WE, including this description :) We all take culture very seriously as we believe whether we build it or not, Culture will happen. So why not create what we love, together!

Responsibilities
• Creating concise, eye-catching, and innovative headlines and body copy
• Manage and take ownership of content from long-form articles to short-form bite-sized content for performance marketing campaigns.
• Researching markets and industries to compare and create content that is innovative and original.
• Consistently brainstorming and collaborating with team for new ideas and strategies.
• Writing a wide variety of topics for multiple platforms (websites, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images, and tone) Proofread, edit and improve content - Blogs, SEO web pages, long-form guides, submitted by external writers or agencies.
• Coordinate with SEO specialists to create and refresh content to capture crucial SERP real estate.
• Incorporate targeted keyword research into new or existing content.

Requirements :
• 2+ years of relevant experience as a Copy Writer, content writer, or similar role Portfolio of published articles and familiarity with web publications.
• Hands-on experience with Content Management Systems (e.g. WordPress) and also with analytical tools like Google Analytics Tech-savvy with the ability to make complex technical matters easy- to understand even for non-technical people.
• Familiarity with keyword placement and SEO.
• Excellent verbal and written communication skills.
• Experience of working in a fast-growing unstructured startup environment.
• In-depth experience of market research in SME SaaS-tech or SMB segments is preferred