Copy Writer

Copywriter - Long form content

5-7 years ,Long form content - scripts, manifesto, narrative films, campaigns and strategic communication plan

Job Brief

Senior Copywriter responsibilities include writing original copy and taglines for advertising campaigns, editing and supporting/mentoring Junior Copywriters and maintaining brand consistency across online channels. If you have experience creating web content, we’d like to meet you. Along with your application, please submit a portfolio or links to your published work.

Ultimately, you will create informative and engaging content about our products and services for our audiences.

Responsibilities

Research industry-related topics and identify gaps in our content

Write original copy for ads and social networks

Prepare and publish articles that describe our company and products

Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)

Use SEO practices to optimize articles and increase visibility

Liaise with Designers to enrich text with visual aids, like images and charts

Shape language and tone used in sales emails, banners and brochures

Create and oversee reports on content (e.g. weekly or monthly)

Interview clients, industry experts and internal teams

Monitor metrics related to our content, like web traffic and conversion rates

Ensure all content is up-to-date

Requirements And Skills

Proven work experience as a Senior Copywriter, Product Copywriter or similar role

Portfolio of published articles

Excellent writing and editing skills, with a keen eye for detail

Hands-on experience with Content Management Systems (e.g. WordPress)

An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)

Solid time-management skills

Basic keyword search knowledge

BSc in Marketing, Communications, Journalism or relevant field