Copy Writer

Key Responsibilities
• Establishes tone, character, and messages that will effectively communicate with the target audience and fulfil the brand objectives. The writing may range from development of short format/long format copy and content development, scripts and story board for audio visual communication and interface copy. Responsible for the proper placement, context and meaning of every word as well as the overall message within a creative assignment. Proactively defines and assembles all necessary content/copy assets with the Art-Copy team – Project Manager/Account Management team. Partners with Project Manager and technical team to define best execution methodologies and ensure smooth transfer of deliverables. Constantly explores online creative/copy/content innovations and ground-breaking techniques that may enhance a client's marketing message. Works daily with the Art-Copy team and Sr. Copy writers to ensure all deliverables and deadlines are met. Seeks approvals from immediate supervisor on all work before delivery of work to Account or Client. Participates in brainstorms. Keep abreast of latest trends in advertising. Assists in developing presentation materials. Collaborates with the team to share learning and experience and to establish initiatives that will improve IA's creative product. Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.
Desired Skills & Experience
• Have exceptional communication and writing skills Great listening skills and detail oriented Well versed in MS Office – Power Point Presentation, MS Word; basic familiarity with html. Should have basic understanding of copywriting across digital channels like social media assets, emailers, banners, multimedia production website etc.
Qualifications Education and requirements: ?B.A. in Creative Writing / Journalism / Communication Arts or equivalent ?Must possess at least one year of experience as a copy lead (non-technical) for an ad agency or web development firm.
About Us

Interactive Avenues' vision is to make advertising more insightful, powerful, and ahead of the curve.

We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape.
It's important that we hire people whose values reflect those of our own:
genuine, results-focused, daring and insightful.

As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.
We believe these factors create a workplace where you can be yourself and do amazing work