content writing

What you are required to bring to the team:

In the ever evolving and customer-centric e-commerce industry, content and communication play a vital role in retention and acquisition of customers, in turn aiding in accelerating business growth. As a content writer, you will be in the middle of the action, working with many teams and for diverse lines of businesses, drafting effective daily communication for multiple platforms and also crafting shareable content pieces, all of this on tight timelines.

You must possess excellent communication and interpersonal skills for seamless coordination with team members and stakeholders. Most importantly, you should be passionate about writing accurate yet creative content that helps the end customer make the best buying decision. Even better if your writing is powerful and inspiring enough to push a passive traveller to pack his/her bags right away.

Areas Of Responsibilities
• Creating, improving and maintaining funnel content for various Business lines like flights, ground transport, holidays, B2B platforms like BookYourVoyage, on the website and Mobile App.
• Working on creating content beyond the funnel, for CLM assets (notifications and emailers)
• Ideating and structuring attractive and well curated content for holiday itineraries, inspiring ideas for trips, guides for attending unique festivals etc.
• Drawing a roadmap for content execution, comprising, but not limited to establishing work flow for conceptualizing, creating, editing and proofing content, and working with the design, product and brand teams to disseminate timely and most effective communication.
• Ensuring that all content is on-brand, consistent in terms of intent, style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, and print.
• Leading engagement and shopper and order conversion through content

Interaction Points

Work with cross-functional teams including Brand, CLM, Alliances, Product, Supply, Category to understand project requirements and execute them.

Collaborate with external stakeholders/agencies to get work done in a defined and structured way.

Our ideal candidate is an experienced professional with demonstrable creative writing skills and very strong command on both written and spoken English. As a Content Executive, you should be able to perform well under tight deadlines, coordinate efficiently with internal and external stakeholders, have an eye for error, be capable of taking quick decisions and be very aware of trends and happenings in the industry. If you are also adept at CLM/CRM communication and quirky sharable pieces on social and WhatsApp and have a penchant for technology, we want to meet you.