Content Writing

Job Description

Roles and Responsibilities -
• Understand the clients business communication problem and propose content marketing and

experience design solutions.
• Develop creative concepts that can result in creative assets across media formats
• Work closely with the design team to brainstorm ideas and creative concepts
• Script creative digital content, incl. copy and scripts for video, audio, .and interactive media.
• Where required, collaborate with subject matter experts for content creation and review.
• Manage content development projects independently.
• Handle a team of onsite or remote-working writers to execute projects and to provide end-to-end solution.
• Manage client expectations on projects.

Desired Candidate Profile -
• Five to seven years experience in a creative content development role in digital marketing or

advertising.
• Must have designed and developed a variety of creative contentsolutions, incl a few of these:

print/outdoor advertising, below-the-line communication, digital marketing content, incl videos,

podcasts, social media content, games, game;gamification solutions etc.

Required Skills

Functional -

Must demonstrate well-developed:
• Creative writing skills, esp video scripting and copywriting
• Visualizationskills
• Conceptualisationskills and creativity
• Attentionto detail and commitment to accuracy
• Abilityto convert product/service messaging into marketing content
• Understandingof new media/social media and game design

Behavioural -
• Ability to multitask and manage multiple projects at the same time
• Must be resourceful and comfortable working with fuzzybriefs and tight deadlines
• Ability to work with cross functional teams and influence them
• Strong team player