Content Writer/Specialist

We are looking for a savvy content specialist to build PR worthy content across multiple sectors and industries pertaining to HNIs, SMEs and large organisations for brand building and social media propagation. Continuous research and being up-to-date on the Latest trends as per search engine criteria for premium content requirements and monitor content distribution and metrics.

Content Specialist Responsibilities:

· Meeting with the creative, marketing, and design teams to ideate and define content goals.

· Researching content and consumer trends to ensure that content is relevant and appealing.

· Developing content strategies to effectively reach the desired target audience and marketing goals.

· Creating content for a variety of platforms including blogs, websites, and social media.

· Proofreading and editing content before publishing.

· Ensuring that SEO and SMO strategies are effectively implemented.

· Managing content calendars and ensuring that the content remains consistent across all platforms.

· Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.

· Tracking consumer and content analytics and generating reports and presentations.

· Keeping up to date with content trends, consumer preferences, and advancements in technology.

Content Specialist Requirements:

· Bachelor's degree in literature, journalism, marketing, communications, or similar.

· A minimum of three years of experience in content writing, marketing, communications or similar.

· A portfolio of published work.

· Familiarity with content management systems such as WordPress, Blogger etc.

· Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.

· Excellent computer skills with MS Office and Google Suite.

· Good knowledge of various content platforms such as social media, blogs, and print media.

· Strong understanding of content practices such as ORM,SEO, SMO, and PPC.

· Excellent written and verbal communication skills.

· The ability to keep abreast of content and consumer trends and advancements in technology