Content Writer - [IR-243]

Writing is the art and science of storytelling; when chiseled with creativity, it’s nitro-boosters for any business

If the creative streak in you is craving for someone who values your calling, we might be made for each other

If clichés represent mediocrity for you, redefining the ‘box’ is a habit for you, and the unknown fuels your aspirations more than fear, we already see a second date

We would love a catalyst within the fabric of a team that drives value through technical content

If we have your attention by now, let us know if the following captures your current aspirations.
Key Responsibilities:
Propagate value propositions by researching, writing, and editing engaging copies/collateral for lead generation instruments such as blogs, landing pages, website content, whitepapers, case studies, infographics, emailers, videos, etc

How’s that for variety?
Effectively write, proofread, edit and manage marketing collaterals (as indicated above).
Astute market analysis to glean customers’ needs, and gaps in our content strategy and recommend new content ideas to inspire stakeholders

Remember the ‘science’ part we began with?
Understand the targeted market, well-versed with marketing strategies, and have a bold approach to making the content perform.
Storytelling skills – Optimize creative efforts to market IT services through compelling stories that engage target audiences and drive interest in the services

A little bit of play-time is always fun!
Galvanize marketing campaigns and craft stories by leveraging market information to help sales win over (not against ) our competitors

Yes, let’s up the benchmarks, instead of following.
Conduct keyword research and use SEO guidelines to increase keywords ranking, web traffic/leads with data-driven insights.
Conduct research and liaise with SMEs for thought leadership on technology trends

Yes, we do have a support system.
Be a beacon of analytical thinking, content depth, and art of presentation for a team of writers via deliverable reviews and constructive feedback.
Work closely with designers to inspire intuitive illustrations of content.
Venture beyond writing and be the fulcrum for information across IT solution development, marketing, internal research, and sales teams.
Desired skills:
Excellent writing, content marketing, and content selling skills
A result/performance-oriented thinker and content planner
In-depth research skills: keywords, competitors and market/search engine trends
Reporting skills – track data, analysis, and draw insights to take required actions for content performance improvements
A confident speaker who can communicate his/her ideas to internal stakeholders, and business leaders.
A quick learner, a wordsmith who can entice traffic and convert them into loyal customers.
A creative thinker who can extraordinarily present the content to reach a B2B audience.
A person who understands the market, marketing and writes marketable content to gain more readers via search engines..

Along with your resume, please share a cover letter and a finely-curated portfolio of published content (Links can be attached along with the resume for our reference