Content Writer | Access Control |

Designation:- Content Writer

Department:- Marketing Department

Experience:- 2 to 5 Years

Location:- Noida

Salary Range:- 4 to 8 Lacs (Open for Right Candidate)

Education:- Any Graduate or Post Graduate from Delhi University (Regular EX- Hansraj College, LSR College, Gargi College, Deshbandu College, etc.), Preferably a Degree or diploma in Journalism, Marketing, and Communication.

WHO WE ARE

Established in 2005, IDCUBE Identification Systems Private Limited is a global software company with offices in the USA, UAE, Malaysia, and India. Our expertise lies in delivering on-premises and cloud-based physical security platforms to distributors and system integrators. Backed by over 4500 successful product case studies from more than 20 countries, IDCUBE revolutionizes the fragmented physical security market with its integrated approach, reducing costs and complexities associated with assembling solutions from various software brands. Alongside our core offerings, IDCUBE is renowned for its AI-powered cloud-based access control solutions, reinforcing our commitment to innovation and excellence

WHAT WE ARE LOOKING FOR

We are looking to hire a dedicated content writer to create content for case studies, newsletters, blogs, social media posts, industry reports, product use cases, etc. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a content writer, you should keep updated on the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

Responsibilities:-
• Conduct extensive research on topics related to the industry to create original content. Stay abreast of market trends, competitor activities, and industry developments.
• Develop engaging and informative case studies showcasing successful implementations of our products/services.
• Craft insightful and thought-provoking blogs that highlight industry trends, best practices, and company achievements.
• Design and curate compelling newsletters that effectively communicate company updates, product launches, and industry insights.
• Generate website content that is SEO-friendly, user-friendly, and aligned with the company's messaging and branding.
• Support the marketing team by contributing to the creation of content for advertising campaigns.
• Develop and execute a social media content strategy to enhance brand visibility and engagement. Create engaging and shareable content across various social media platforms to reach target audiences
• Develop product use cases that demonstrate the value and practical applications of our solutions.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.
• Collaborate with internal subject matter experts to gather information and insights for content creation
• Identify key challenges and opportunities within the industry, providing CXOs with valuable insights through educational content.
• Collaborate with product teams to understand the intricacies of our offerings and translate technical details into user-friendly and persuasive content.

Candidate Profile:-
• Bachelor's degree in communications, marketing, English, Journalism, or related field.
• Candidates must have written articles to promote B2B technical products (Software, SAAS, industrial products, etc.).
• Previous experience in writing on electronic security products and solutions for eg. access control systems, fire alarm systems, CCTV cameras, intruder alarm systems, etc will be a huge plus.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Excellent communication skills (Both Written and Verbal).

WHAT WE ARE EXPECTING

As you are going to be a part of a Marketing Team, therefore following are our minimum expectations:
• Zeal to implement innovative ideas for better results.
• An ownership attitude for the tasks assigned to them.
• At IDCUBE "Not my work" frame of mind is considered rude to other team members.
• "Professionals looking for a standard 9 to 5 job need not apply." You will have to be flexible to complete the task on hand.
• As IDCUBE develops a system that includes both Hardware and software components, therefore, working from home is not possible. Candidates looking for WFH need not apply