Content Writer
Published date: 2024/01/10
- Location: New Delhi, Delhi, India
Responsibilities:
• Create high quality case studies & learning material and marketing communications including online articles, newsletters, white papers, blog posts and platform content
• Use thought-provoking topics and translate information into captivating & concrete storytelling
• Draft email and social copy to drive demand for content initiatives. Collaborate with design, digital, search and other teams to develop compelling content plans
• Conduct deep research to understand competitors & audience needs
• Establish an understanding of consumer requirements, consumer experience, marketing strategy, and operational capabilities
• Ability to keep up with the best practices in writing for the web, social media trends, web usability, web design, and business/industry trends
• Prepare internal and external communications including press releases and other vital
• marketing communications as needed
• Promote brand through content across a variety of social media platforms
Required Skills & Experience:
• Exceptional writing & editing skills and ability to communicate efficiently
• Capable of writing professional & creative web content, blogs, articles, and press release according to requirements/specifications
• A candidate with subject matter expertise or relevant industry exposure will be preferred
• Good exposure as guest blogging & article writing for different article directories and blogs
• Basic understanding of keyword density and keyword relevancy
• Elementary knowledge of search engine optimization methodologies
• Result-oriented, creative, and an independent thinker
• Create high quality case studies & learning material and marketing communications including online articles, newsletters, white papers, blog posts and platform content
• Use thought-provoking topics and translate information into captivating & concrete storytelling
• Draft email and social copy to drive demand for content initiatives. Collaborate with design, digital, search and other teams to develop compelling content plans
• Conduct deep research to understand competitors & audience needs
• Establish an understanding of consumer requirements, consumer experience, marketing strategy, and operational capabilities
• Ability to keep up with the best practices in writing for the web, social media trends, web usability, web design, and business/industry trends
• Prepare internal and external communications including press releases and other vital
• marketing communications as needed
• Promote brand through content across a variety of social media platforms
Required Skills & Experience:
• Exceptional writing & editing skills and ability to communicate efficiently
• Capable of writing professional & creative web content, blogs, articles, and press release according to requirements/specifications
• A candidate with subject matter expertise or relevant industry exposure will be preferred
• Good exposure as guest blogging & article writing for different article directories and blogs
• Basic understanding of keyword density and keyword relevancy
• Elementary knowledge of search engine optimization methodologies
• Result-oriented, creative, and an independent thinker
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