Content Writer

At Excellanto Ventures Pvt Ltd, we are currently at the cusp of super hyper-growth and looking to add people to the marketing team that’s on the frontline to facilitate this growth. The Digital Marketing Analyst/ Content Writer will be part of the demand and pipeline marketing team and will be primarily focusing on driving organic inbound growth.

Responsibilities for Digital Marketing Analyst / Content & Creative Writer

· Write content for courses, tutor profiles., studios, and other website content

· Write creative content for marketing campaigns

· Devise content roadmap for the middle and bottom of the organic funnel & form the theme language of our umbrella brands wizhob.com & healsutra.com

· Perform content gap analysis against competitors to identify potential areas of growth in specific segments and geographies.

· Email marketing and automation experience

· Understanding of SEO content strategies and tactics and advanced familiarity with technical SEO and its implications. Produce well-researched content for publication online and in print

· Organize writing schedules to complete drafts of content or finished projects within deadlines

· Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content

· Communicate and cooperate with the digital marketing team, including editors, and web publishers

· Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials

· Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs

· Develop & Enrich content for the profile registrations, courses, information regarding the sessions.

· Create reviews on profiles & courses, and enrich information provided to the end-users

· Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

· Wear multiple hats joining the start-ups and perform marketing, sales, support and profile onboarding work

Job Type: Full-time

Salary: ₹10,000.00 - ₹20,000.00 per month

Benefits:
• Flexible schedule

Schedule:
• Day shift
• Fixed shift

Experience:
• Content writing: 2 years (Required)

Language:
• Hindi (Preferred)
• English (Required)

Work Location: On the road