Content Writer

Job Description/Brief

We are looking for a Content marketing executive to create and publish content for our inbound marketing strategies including social media, blogs, videos, SMS marketing, and lead generation.

Our ideal candidate is a creative marketing professional, with content writing background and knowledge of marketing. You should be able to develop engaging content to attract and retain customers. For this position, it is also essential to be up to date with new technologies content marketing tools, and marketing trends.

Ultimately, you should be able to attract potential users (Buyers and Sellers) to download and use the apps developed and published by ValueAdd Softtech & Systems Pvt. Ltd. and build brand awareness through engaging content in the right format, on the right platform.

Responsibilities
• Design/Develop content, create content calendar based on the company’s goals and objective.
• Develop a variety of creative content that includes Blogs, Social Media Posts, Scripts, PPT etc.
• Undertake content marketing initiatives to achieve business targets.
• Collaborate with design team to produce high-quality content (Visual).
• Complete tasks to ensure deadlines are met.
• Deliver engaging content on a regular basis.
• Optimize content for better SEO and Analytics.
• Analyze traffic/conversion metrics.
• Share content through various channels, ensuring strong web presence.
• Receive customer feedback and generate ideas to increase customer engagement.

Requirements
• Proven work experience as a Content Writer
• Proficiency in MS Office or other Content Management Software
• Understanding of web publishing requirements
• Ability to predict audience preferences
• Hands-on experience with SEO content writing and social media metrics
• Expertise in social media platforms
• Excellent communication and writing skills in Hindi & English