Content Writer
Published date: 2024/01/10
- Location: West Bengal, India
Roles and Responsibilities:
• Understanding brand briefs, tonality and the communication structure of the brand.
• Adapting work for the various categories, markets and audiences.
• Craft effective platform-specific copy and ensure accuracy and adherence to brand guidelines.
• Be an important team player and work with cross-functional teams.
• Develop and write compelling, informative, and engaging content for our website, blog, email newsletters, social media, and other marketing channels.
• Conduct research on industry trends, competitor analysis, and target audience interests to inform content strategy and creation.
• Collaborate with cross-functional teams, including design, development, and marketing, to ensure alignment and consistency in brand messaging and storytelling.
• Collaborate with the creative team of art and copy in ideation and be an active participant in brainstorming sessions that involve multiple teams.
• Being up to date with the latest trends, campaigns and audience behaviour to improve upon.
• Edit and proofread content to ensure accuracy, clarity, and consistency in brand voice and messaging.
• Develop and maintain an editorial calendar, ensuring content is delivered on schedule and meets business objectives.
• Stay up-to-date with the latest industry trends, best practices, and technologies to inform content strategy and creation.
• Monitor and analyze content performance metrics, including website traffic, engagement rates, and conversion rates, and adjust content strategy as needed.
Qualifications:
• 1+ years of experience in Content/Copywriting, with a focus on digital marketing and SEO.
• Excellent written and verbal communication skills, with the ability to create compelling content and communicate complex ideas to different audiences.
• Ability to conceptualise, ideate and execute ideas across integrated mediums.
• The ability to take feedback well and adapt ideas to clients' and colleagues' needs.
• Excellent communication and collaboration skills.
• Strong research skills, with the ability to conduct research on various topics and synthesize information into engaging content.
• Ability to work independently and manage multiple projects simultaneously.
If you are a creative and strategic thinker with a passion for writing, Branding, Advertising & digital marketing, we encourage you to apply for this exciting opportunity.
Address- 807, Aurora Waterfront, GN 34/1, Sector V, Kolkata - 700091
Contact Number - 7980707294 / 03348026785
• Understanding brand briefs, tonality and the communication structure of the brand.
• Adapting work for the various categories, markets and audiences.
• Craft effective platform-specific copy and ensure accuracy and adherence to brand guidelines.
• Be an important team player and work with cross-functional teams.
• Develop and write compelling, informative, and engaging content for our website, blog, email newsletters, social media, and other marketing channels.
• Conduct research on industry trends, competitor analysis, and target audience interests to inform content strategy and creation.
• Collaborate with cross-functional teams, including design, development, and marketing, to ensure alignment and consistency in brand messaging and storytelling.
• Collaborate with the creative team of art and copy in ideation and be an active participant in brainstorming sessions that involve multiple teams.
• Being up to date with the latest trends, campaigns and audience behaviour to improve upon.
• Edit and proofread content to ensure accuracy, clarity, and consistency in brand voice and messaging.
• Develop and maintain an editorial calendar, ensuring content is delivered on schedule and meets business objectives.
• Stay up-to-date with the latest industry trends, best practices, and technologies to inform content strategy and creation.
• Monitor and analyze content performance metrics, including website traffic, engagement rates, and conversion rates, and adjust content strategy as needed.
Qualifications:
• 1+ years of experience in Content/Copywriting, with a focus on digital marketing and SEO.
• Excellent written and verbal communication skills, with the ability to create compelling content and communicate complex ideas to different audiences.
• Ability to conceptualise, ideate and execute ideas across integrated mediums.
• The ability to take feedback well and adapt ideas to clients' and colleagues' needs.
• Excellent communication and collaboration skills.
• Strong research skills, with the ability to conduct research on various topics and synthesize information into engaging content.
• Ability to work independently and manage multiple projects simultaneously.
If you are a creative and strategic thinker with a passion for writing, Branding, Advertising & digital marketing, we encourage you to apply for this exciting opportunity.
Address- 807, Aurora Waterfront, GN 34/1, Sector V, Kolkata - 700091
Contact Number - 7980707294 / 03348026785
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