Content Writer

Responsibilities
• Looking for a smart, creative, and open-minded communications expert who can create the rightbrand impact and recall, with the power of copy.
• Weave words into high-impact stories that will attract interest and create engagement.
• Convert every touchpoint with prospects into an engaging sales conversation.
• Engage with customers/clients/brand followers/channel partners through interesting copy andcontent and make them live the brand values and create a Brand Impact.
• As a core team member of the positioning tower within marketing, he/she will play a vital role inideating and messaging for various initiatives and positioning the brand through creative andimpactful storytelling.
• Ideate, write and deliver on a wide spectrum of communication assets, including ad copies, adbanners, promo banners, videos, infographics, social media, e-mailers, and more .
• Collaborate with the other functional teams within marketing to power branding and outreachacross channels - website, social media, events, customer engagements and partnerengagements.
• Liaise closely with the Subject Matter Experts, Business Unit Leads, and Solution teams withinthe organization to support them in building impactful external communications.
• Support in developing yearly/half-yearly/quarterly marketing communications strategies.
• Proof-check all the copy/content before the final release.

Candidates Profile
• Any graduate with 1 3 years of experience in Content Writing (freshers with good command over English can also apply).
• Ability to grasp complex and technical subjects and re-create engaging content in collaborationwith subject matter experts, business heads, and external agencies .
• Demonstrated expertise in content writing and copywriting skills, with strong experience indeveloping impactful customer insight-driven and client-facing communications.
• Should be comfortable writing for digital and social media platforms.
• A dual-minded approach: highly creative and an excellent writer but can also be process-driven,think scale, and rely on data to make decisions.
• Should have an eye for detail and experience in using style guides and brand guidelines.
• Excellent research skills.
• Apt at handling multiple communication requirements across the function (Multi-tasking).

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