Content Writer

Engineers Academy is true synonym of success in ESE, GATE, PSUs, SSC-JE and State-AE/JE technical examinations. A decade has passed since Engineers Academy was established with a mission that students of EA should lead the list of successful candidates in technical exams. Engineers Academy emerged as a pioneer in the ESE, GATE, AE/JE and PSUs exam preparation, setting up new benchmarks year over year. Engineers Academy is not just a coaching institute but a mentor that motivates &directs every engineering graduate to their dream destination. The Role Your Responsibilities will include: • Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives. • Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention. • Developing and managing the editorial calendar to ensure deadlines are met. • Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral. • Managing relationships with external marketing agencies. • Ensuring consistency of brand voice, style and tone across all content. • Planning and executing viral marketing campaigns across a range of social media platforms. • Analyzing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI. • Developing and managing the editorial calendar. Ideal Profile Skills Required: • You have at least 1 year experience ideally in Content Management within Professional Services industry. • You have the ability to develop engaging content for a wide range of audiences. • You are a creative marketing professional, preferably with a strong content creation and writing background. • Experience within Content Analysis, Content Management, Content Planning, social media / Viral Marketing, would be a strong advantage. • You are highly goal driven and work well in fast paced environments • You are a strong networker & relationship builder • You are a strong team player who can manage multiple stakeholders What's on Offer? • Opportunity within a company with a solid track record of performance • Work alongside & learn from best in class talent • Join a market leader within Education