Content Writer

Roles and Responsibilities
• Create content such as emails, newsletters, social media post, blogs, brochures, and ebooks
• Help team create video content, technical how-to blogs and webinars
• Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO).
• Participate in planning and strategizing for inbound marketing campaign execution including content, content schedule, platforms, and measurements
• Develop benchmarks and goals for each campaign and ensure they are reached
• Develop content for Robolab promotion
• Creating, managing and growing the community presence through Facebook groups, page, blogs, -Twitter, LinkedIn and other strategically relevant online properties
• Learn and use inbound marketing software
• Using Analytics and other social measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
• Generate new ideas and opportunities to ensure user success

Requirements from the candidate
• Content Wizard + Communication Expert
• content researcher, SEO Copywriter, Editor, Photography and Videography enthusiast, -Social Media communicator, Graphic Artist, and surely a Technology geek.
• proficient in English both writing as well as spoken
• blog, tell stories and present to a group or community at large, with ease.
• analytical
• Pro in Email Marketing (A/B Testing, Segmented Campaigns, Retargeting etc.).
• Basic knowledge of graphic design using simple tools and image editing for campaigns.
• learn and create awesome videos for our YouTube Channel
• Passionate about latest technologies like robotics, automation rapid prototyping