Content Writer

Job Description
We are looking for a Marketing and content Marketing professional to be in charge of the
organization's marketing activities. The ideal candidate will be an experienced professional with
demonstrated passion for content marketing, brand management and management of marketing
operations.

Desired Candidate Profile
∙3+ years B2B enterprise marketing experience in an IT/Software Development company
∙Must be able to drive webinars, email marketing campaigns and in person marketing events.
∙Excellence in content marketing and ability to develop content independently.
∙Excellence in managing the marketing agencies
∙Thorough knowledge of web analytics (e.g., Google Analytics, Web Trends etc.) and Google AdWords
∙Customer-oriented approach with aptitude
∙MBA in Marketing from a reputed institute.

Requirements
Roles and Responsibilities
∙Design and implement comprehensive marketing strategies to create awareness of the company's
business activities in overseas markets.
∙Develop product/service messaging and positioning, prioritize target audience, target personas,
develop use cases and appropriate solution messaging
∙Execute all budget responsibilities:
PPC, PR, Event Sponsorships and AMP. Ability to map budget
spend against performance and deliver pipeline to spend ratios for all campaigns. Proactively
monitor and manage campaigns on behalf of the team to endure 100% budget alignment.
∙Communicate product/service features, capabilities and benefits through presentations,
architecture diagrams, graphics/illustrations, videos, solution guides, collateral, blog posts, and more.
∙Build product/service launch plans and pricing strategies

Requirements
content writing