Content Writer

About the company:

Strata is a fractional real estate investment platform that offers investors the opportunity to

invest in pre-leased commercial assets such as offices, warehouses, and retail spaces across

India.

We aim to revolutionize the real estate investment space by bringing transparency, liquidity,

and accessibility to a lucrative asset class that was previously only available to the ultra-rich.

We are one of the fastest-growing Prop Tech platforms in India and are backed by leading

VCs. Our headquarter is in Bangalore, India.

Fractional investment/yield generating assets have become a strong alternate investment

avenue which is being consumed by every segment of the investment fraternity.

We are a small yet close-knit team of about 70+ people having our teams across Bangalore,

Mumbai & Pune and looking to expand to other geographies soon.

Funding:

Strata has raised a total of $7.5M in funding over 2 rounds. Their latest funding was $6 million,

raised on Jul 2021, from a Series A round. Our backers include Elevation Partners, Mayfield,

Kotak Investment Advisory & Gruhas.

Job brief:

We are looking for a Content Writer to join our marketing team and enrich our websites

with new blog posts, guides, research and marketing copy. Content Writer responsibilities

include conducting thorough research on industry-related topics, generating ideas for new

content types and proofreading articles before publication. If you’re familiar with producing

online content and have an eye for detail, we’d like to meet you. Feel free to share

samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract

customers and boost brand awareness.

Responsibilities:

• Research industry-related topics (combining online sources, interviews and

studies)

• Write clear marketing copy to promote our products/services

• Prepare well-structured drafts using Content Management Systems

• Proofread and edit blog posts before publication

• Submit work to editors for input and approval

• Coordinate with marketing and design teams to illustrate articles

• Conduct simple keyword research and use SEO guidelines to increase web

traffic

• Promote content on social media

• Identify customers’ needs and gaps in our content and recommend new topics

• Ensure all-around consistency (style, fonts, images and tone)

• Update website content as needed

Requirements and skills:

• Proven work experience as a Content Writer, Copywriter or similar role

• Portfolio of published articles

• Experience doing research using multiple sources

• Familiarity with web publications

• Excellent writing and editing skills in English

• Hands-on experience with Content Management Systems (e.g., WordPress)

• Ability to meet deadlines

• BSc in Marketing, English, Journalism or related field

Strata focuses on Financial Services, Investment Management, Commercial Real Estate, Real Estate Investors, and Wealth Management. Their company has offices in Mumbai and Bengaluru. They have a mid-size team that's between 51-200 employees.

You can view their website at https://strataprop.com/ or find them on Twitter, Facebook, and LinkedIn