Content Writer

Job description

Position Summary

Senior Executive, needs to have knowledge of digital online marketing and different channels of digital industry. Apart from that they would need to have exceptional writing skills to compliment the visual concept created by the Art team. They are an integral part of our Content Team, and will be expected to develop their skills, working with their passion for writing to expand and improve. They need to bring in fresh opinions and point of views to the table to help the agency see things from a different lens.

Key Responsibility Area

· Establishes tone, character, and messages that will effectively communicate with the target audience and fulfil the brand objectives.

· The writing may range from development of short format/long format copy and content development, scripts and story board for audio visual communication and interface copy.

· Responsible for the proper placement, context and meaning of every word as well as the overall message within a creative assignment.

· Partners Project Manager and technical team to define best execution methodologies and ensure smooth transfer of deliverables.

· Constantly explores online creative/copy/content innovations and ground-breaking techniques that may enhance a client’s marketing message.

· Works daily to ensure all deliverables and deadlines are met.

· Have understanding of brands and its positioning

· Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.

Skills

· Research knowledge capabilities

· Have exceptional communication and writing skills

· Great listening skills

· Ability to participate in brainstorming

· Should be well versed in usage of all software tools and techniques as required in the day to day jobs

· Should have good understanding of copywriting across digital channel like social media assets,

emailers, banners etc