Content Writer

Note: This is an in-office role and would require you to be present in our Pune office.

As part of the marketing team, you will be responsible for writing public-facing content, editorial reviews and crafting rtCamp’s brand narratives. All of these will have the ultimate aim of improving rtCamp’s brand positioning to increase inbound marketing conversions for sales along with attracting the best industry talent.

Key Responsibilities
• Working with our project delivery and sales teams to capture success stories and turn them into engaging blog posts and case studies.
• Creating content that highlights rtCamp’s technical and business leadership capabilities through landing pages, articles, and whitepapers.
• Shipping a monthly newsletter that captures rtCamp’s work along with news and insights from the WordPress ecosystem.
• Analyzing the performance of different pieces of content and tweaking our strategy to improve conversion.
• Ensuring the delicate balance between human experience and search engine optimization during content creation is maintained.

Must Haves
• Ability to consistently create short, medium, and long-form content without major grammatical or punctuation errors. We won’t judge you if you, like us, bow to our robot overlords and use tools like Grammarly.
• A love for the art of writing. Having a personal blog will give you a lot of credibility in our eyes. Links to your previous work also works.
• Ready to learn new things. While writing content is a major part of your responsibilities, we expect rtCampers to learn new things and tools that help the marketing team be productive.
• Personal blog/website

Good to Have
• Familiarity with WordPress and its ecosystem
• Content creation experience for agencies