Content Writer

Job title: Content Writer
Company: PayU
Job description: About PayU PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our + merchants and millions of consumers. As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day. Job Title - Content Writer Experience - 4-6 years Job Type - Contract Location - Mumbai, Gurgaon, Bangalore - India Content Strategist/ Content Lead - The Sr. Content Strategist will be responsible for designing social media strategy /performance campaigns and deliver measurable business impact through social media marketing and engagement campaigns · Provide copywriting for all online marketing materials including GTM's, websites, landing pages, banner ads, emails, social media branded content, headlines, and slogans when required to express creativity through words while ensuring that the tone of voice is on-brand. · End to end ownership of social brand channels and strategy across Facebook, Twitter, Instagram, and YouTube and others, including execution of activations from concept to post-implementation analysis. · Should be proficient in all form of branded copywriting · Strategize and constantly improve the quality of content · To closely track competition and have an aggressive instinct to put out the most holistic content in terms of angularity and copy. · Measure and analyze what is working and what is not on a real-time basis and find solutions to glitches based to derive an effective content matrix which may be reviewed from time to time especially all social media channels. · Understand the brand expectations, key metrics & how content can drive higher visibility and sales. · Create content calendars, ideate content topics and content templates. Experience/ Background : · 5-6 years handling content for apps, websites, GTM's, Blogs & social media. · Experience using data and metrics to measure impact and determine improvements · Hand-on Experience in blog writing, copywriting, creating social media content strategies · Experience of working with Advertising agencies / content agencies/ Startups/ Fintech. · Has a portfolio that covers a variety of content for social, digital, product, etc. About us: At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more Our Commitment To Building A Diverse And Inclusive Workforce As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.
Expected salary:
Location: India
Job date: Wed, 05 Oct 2022 04:01:35 GMT
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