Content Writer

About the Company

Fretron Pvt. Ltd. - A SaaS-based logistical organization. We are one of the fastest-growing start-ups founded by visionary industry veterans having a combined experience of 35 years with a vision of creating the most comprehensive cloud-based logistics tech and transportation management platform. Using our logistics automation platform, we are helping several major companies to cut down their freight cost, increase order and load management efficiency, reduce delays and gain end-to-end visibility into their Logistics operations. Our customers include companies Like Jindal Saw, V-Mart Retail, Exide Industries, Century Ply, Shayam Steel etc.

Job Description:

We are on the lookout for a talented Technical Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires a high level of creativity, as well as the ability to use data-driven insights to write better material.

Key Responsibility
• Create articles, blogs, case studies, whitepapers, fastest, growing hurts, webpage content, PPTs, and other digital, and marketing collaterals.
• Shape (and scribe) our content strategy from newsletters, website copy, social media, and features pages
• Optimize content according to SEO.
• Edit, proofread and improve upon the existing content.
• Collaborate with design, product, marketing, sales and other relevant stakeholders to produce finished pieces that resonate with the target audience
• Ensure quick and timely turnaround of write-ups.
• Create and foster a collaborative, innovative, and creative environment.

Skill sets/Experience we require:
• 3+ years of experience (preferably in B2B) working as a writer, copywriter, or content strategist
• You have experience in writing long-form and short-form content
• You have experience in creating content that converts
• Newsletter and/or social media experience (examples are a plus!)
• You can embrace the highly technical nature of our product and industry to deliver intuitive easy to consume pieces of content
• Can embrace a fast-paced, iterative work environment
• Can integrate new tools into your workflow
• Can provide evidence that your content ranks well
• Experience with content management systems is a plus(e.g. WordPress)

Pedigree:
• Bachelors/Masters in English, Journalism, Marketing or related field

Must have

1. Logistics Domain Content Writing Experience

2. B2B SaaS domain content writing experience

Should have

1. Fundamentals of B2B Marketing

2. Fundamentals of ABM

Job Type: Full-time

Job Location: Gurgaon

Ability to commute/relocate:
• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Ability to commute/relocate:
• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:
• Content writing: 1 year (Required)
• Long-form and short-form content: 1 year (Required)

Language:
• English (Preferred)
• Speak with HR* +91 7428818800