Content Writer
Published date: 2024/01/10
- Location: Bangalore, Karnataka, India
As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.
Role & Responsibilities
• Deliver timely production of original, on-brand content – with a focus on quality– in an audience appropriate tone of voice
• Create educational content for pet owners and farm animal producers that is aligned with global SEO and content strategy.
• Incorporate keyword research to maximize SEO and SEM results for web content.
• Craft compelling branded marketing campaigns, emails, video storyboards, social media posts, and other collateral.
• Prepare publication-ready content in accordance with legal, medical, and regulatory requirements
• Develop, maintain, and use standard formats to ensure the documents meet industry and business requirements
• Follow an editorial calendar collaborating with cross functional teams and while seeking guidance from subject matter experts.
• Take ownership of tasks and adhere to timelines and internal KPIs
Basic Qualifications
• Bachelor's degree in Mass Communications, Journalism, English, or other related degree.
• 5-7 years content creation experience. Writing for B2B, B2C audiences or in healthcare, animal health a plus.
Desired Skills/Experience
• Excellent communication skills in English – written and spoken
• Proficiency in SEO tools, keyword research, and implementation
• Strong interpersonal skills
• Draft error-free documents and ability to simplify complex concepts
• Ability to think on their feet and proactively come up with new ideas
• A 'can do' and collaborative attitude
• Good documentation and planning skills
• Detail oriented
• Must be well versed with MS Suite
Role & Responsibilities
• Deliver timely production of original, on-brand content – with a focus on quality– in an audience appropriate tone of voice
• Create educational content for pet owners and farm animal producers that is aligned with global SEO and content strategy.
• Incorporate keyword research to maximize SEO and SEM results for web content.
• Craft compelling branded marketing campaigns, emails, video storyboards, social media posts, and other collateral.
• Prepare publication-ready content in accordance with legal, medical, and regulatory requirements
• Develop, maintain, and use standard formats to ensure the documents meet industry and business requirements
• Follow an editorial calendar collaborating with cross functional teams and while seeking guidance from subject matter experts.
• Take ownership of tasks and adhere to timelines and internal KPIs
Basic Qualifications
• Bachelor's degree in Mass Communications, Journalism, English, or other related degree.
• 5-7 years content creation experience. Writing for B2B, B2C audiences or in healthcare, animal health a plus.
Desired Skills/Experience
• Excellent communication skills in English – written and spoken
• Proficiency in SEO tools, keyword research, and implementation
• Strong interpersonal skills
• Draft error-free documents and ability to simplify complex concepts
• Ability to think on their feet and proactively come up with new ideas
• A 'can do' and collaborative attitude
• Good documentation and planning skills
• Detail oriented
• Must be well versed with MS Suite
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