Content Writer
Published date: 2026/11/09
- Location: Pune, Maharashtra, India
Create/edit blogs, articles, website content and email newsletters for the company
Create compelling content/snippets for marketing collaterals - case studies, brochures, Whitepapers, product manuals & data sheets, social media etc. as needed
Conduct competitor analysis, and market research, and align with SMEs and sales teams to communicate the strategic positioning of the product to customers, partners, and market influencers.
Articulate the benefits of product features and translate them into customer-facing messaging and product collaterals
Write clear, persuasive, original copy
Editing & proofreading content copy written by the marketing or technical team
Use SEO guidelines to create content copy for the web
Analyze content performance and make recommendations on content, to improve the effectiveness of web content, articles, etc.
Provide support to marketing team members on online or offline promotions
Provide inputs to the graphic design team to create infographics and other product-related images/animations
Key Skills and Experience:
3 – 8 years of experience in content/copy creation, and product marketing for technology audiences
Excellent written skills in English
Good interaction and communication skills
Ability to write in a variety of formats and styles for B2B audiences
A knack for editing and proofreading with good research skills
Technical writing experience and social media campaign writing experience is a big plus
A good understanding of the IT/Technology area is needed
Graduation in Literature/ Marketing Communications/ Mass Media/ Journalism/ etc. or other relevant fields
Create compelling content/snippets for marketing collaterals - case studies, brochures, Whitepapers, product manuals & data sheets, social media etc. as needed
Conduct competitor analysis, and market research, and align with SMEs and sales teams to communicate the strategic positioning of the product to customers, partners, and market influencers.
Articulate the benefits of product features and translate them into customer-facing messaging and product collaterals
Write clear, persuasive, original copy
Editing & proofreading content copy written by the marketing or technical team
Use SEO guidelines to create content copy for the web
Analyze content performance and make recommendations on content, to improve the effectiveness of web content, articles, etc.
Provide support to marketing team members on online or offline promotions
Provide inputs to the graphic design team to create infographics and other product-related images/animations
Key Skills and Experience:
3 – 8 years of experience in content/copy creation, and product marketing for technology audiences
Excellent written skills in English
Good interaction and communication skills
Ability to write in a variety of formats and styles for B2B audiences
A knack for editing and proofreading with good research skills
Technical writing experience and social media campaign writing experience is a big plus
A good understanding of the IT/Technology area is needed
Graduation in Literature/ Marketing Communications/ Mass Media/ Journalism/ etc. or other relevant fields
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