Content Writer

Responsibilities:

● Assist with an annual and quarterly content calendar including at least one quarterly

campaign and one weekly blog post, among other ongoing necessary written pieces.

● Research industry-related topics (combining online sources, interviews, and professional

studies) for the quarterly content calendar

● Write all blog articles

● Write clear marketing copy to promote our products/services

● Proofread and edit all content before publication and publish to HubSpot

● Build out strategic copy landing pages and website pages

● Coordinate with marketing and design teams to illustrate articles

● Conduct simple keyword research and use SEO guidelines to increase web traffic

● Approve copy of content for social media from the marketing specialist

● Working with Product Marketing and Sales, identify customers’ needs and gaps in

our content and recommend new topics

● Ensure all-around consistency (style, fonts, images, and tone)

● Update website content and copy as needed including building landing pages

Qualifications:

● 6+ years of B2B writing experience preferred

● Knowledgeable on the fundamentals of SEO and keyword research

● BA/BS degree is required preferably in marketing, business, or communications.

● Wellness program or knowledge of B2B software space a plus

● Strong knowledge of various marketing and analytics tools such as HubSpot, Google

Analytics, CRM systems (e.g. Salesforce), and content management systems

● Strong written and verbal communication skills

● Skilled in writing and editing content with attention to detail and timelines

● Strong prioritization, organization, and project management skills

● Ability to multitask in a fast-paced environment and prioritize deadlines accordingly
• Knowledge of AI, ML and Data Science is an added advantage