Content Writer

• Key Performance Indicators KPI
• Meet content deadlines
• Prioritise creation and submission based on type of content, requirement
• Plan Weekly / Monthly Content Calendar in advance to streamline writing process
• 40% User engagement
• In-depth market research to identify content gaps
• Create engaging content based on research
• Understand content consumption pattern/behaviour of Target Audience
• 20% Organic Readership / viewership / downloads
• Number of clicks, downloads, shares of content online
• Amount of time spent on landing page, readership views
• 20% Innovation, learning & internal business
• Identify opportunities in existing content and communication collaterals
• Creation of internal documents to improve communication
• Content suggestions, style guides, and templates
• Research / learn about latest content tools, trends, and concepts for best practices
• Creative approach – apply new concepts to create more engaging content
• Industry knowledge – Better understanding of industry-specific trends will lead to better content
• Key Responsibilities
• Conducting in-depth research on industry-related topics / trends to develop original content.
• Creating content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns and marketing collaterals.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the companys current content.
• Decision Making Framework
• Research for new ideas and come up with suggestions.
• Discuss with team members, brainstorm, and shortlist final ideas.
• Research keywords. Review resources to determine the angle and positioning of content.
• Set the narrative and flow according to the target audience / consumer (engagement).
• Share first draft with team members for review, feedback, and suggestions.
• Make necessary edits / changes.
• Submit final content for approval.
• Publish across relevant channels of media and communication

Requirements6. Qualification And Experience Requirements Minimum Qualifications
• Diploma/ bachelor’s degree.
• Major in Communications, Marketing, English, Journalism, or related fields. Minimum Experience:
• Freshers can also apply. Minimum 6 months experience is preferred.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems. Job-Specific Skills:
• Good communication and presentation skills
• Knowledge of solar industry desirable
• Well versed with MS Office, especially Word and Excel
• Comfortable working in Australian shift (5AM TO 2PM, work location - Noida Sector 62, U.P.
• Technical Competencies
• Proficient in all Microsoft Office applications
• A portfolio of published articles
• Excellent writing and editing skills
• Must be able to effectively deal with people at all levels inside and outside of the company
• Creative ability & writing proficiency
• CRM Management
• Behavioural Competencies
• Interpersonal / communication skills
• Time management
• Result-oriented
• The ability to work in a fast-paced environment
• The ability to handle multiple projects concurrently
• Must adapt well to change; successfully set and adjust priorities as needed

For a detailed Job Description, please click the link below

https://workdrive.zohopublic.in/external/850966214309faafa8e67a1b563b198310e29cf2d4ed6c01901c870fef2c61d6

BenefitsEPF

ESI(If Applicable)

Meals (WFO)

Transport (WFO