Content Writer

Facilitates service lines with fresh SEO optimized content in form of blogs, web pages, video scripts, datasgheets, whitepapers and ebooks.

Helps build brand awareness, generate leads, and engage and convert prospective clients by developing, repurposing, and distributing content that appeals to different target audiences in support of the marketing and communications strategy.

Spearhead any/all aspects of content development including, email and landing page copywriting and graphic design and content distribution, including updating the website and email templates.

Ensures content is fresh, informative, and appealing to target audiences by regularly assessing performance against deliverable goals. Optimize content based on insights gathered from analytics in partnership with the analysts and Growth Marketing Team Leader.

Works with key stakeholders through the content creation process, soliciting and incorporating feedback and content revisions into final, approved communications.

Support marketing team to ensure internal requests for communications are met. Meet regularly with Business Development and Client Services to best execute on messaging and approach.

Collaborate with marketing colleagues to implement web content and design updates through their organization’s content management system.

Identify opportunities to leverage existing content in new ways to engage with the organization’s key audiences.

Keeps a pulse on sector and competitive communication trends and news articles and shares with the broader team.

Member of team supporting media relations efforts, including the crafting of content for crisis management, media preparation and interviews, and holding statements.

Monitor IT industry trends to ensure communication strategy is kept current and addresses timely topics.

Participates in special projects and performs other duties as assigned.