Content Strategist - Farm/Agri
Published date: 2024/01/10
- Location: Maharashtra, Mumbai, India
- Defining the Content Strategy for FaaS including developing thought leadership content through blogs, articles, and videos to build credibility and trust in the FaaS Brand
- Setting up panel of external agencies (photographers, videographers, local influencers, video editors, translators) with help of local teams & coordination for regular content creation
- Coordinating and collaborating with all FaaS businesses/ functions to gather content to be leveraged on social media including success stories, farmer testimonials, demo plot progress, local expert advice, etc
- Contextualizing content to each platform - social media, websites, retail & offline.
- Keeping an eye out for any content collaboration opportunity e.g., social media influencers, or using of any innovative medium of communication
- Constantly keep measuring the impact of content and keep fine tuning the content strategy using data from various tools
- Setting up panel of external agencies (photographers, videographers, local influencers, video editors, translators) with help of local teams & coordination for regular content creation
- Coordinating and collaborating with all FaaS businesses/ functions to gather content to be leveraged on social media including success stories, farmer testimonials, demo plot progress, local expert advice, etc
- Contextualizing content to each platform - social media, websites, retail & offline.
- Keeping an eye out for any content collaboration opportunity e.g., social media influencers, or using of any innovative medium of communication
- Constantly keep measuring the impact of content and keep fine tuning the content strategy using data from various tools
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