Content Strategist

Qualifications:

You have a passion for making customers successful. You are a gifted writer and communicator and have a penchant for making complex topics accessible and engaging. You are constantly scouring the web for new and creative ways to communicate product information.

Minimum Requirements:

• Experience with a CRM system such as Siebel or Salesforce

• Minimum 3 years experience in strategic marketing or communications, or at an enterprise level technology company

• Strong work ethic, initiative, and drive

• Interest and ability to work in a fast-paced start-up environment

• Ability to meet with colleagues in different time zones

• Proven experience producing quality work in fast-paced, deadline-driven environment

Skills Required:

• Experience with graphics and multimedia

• Experience using a structured approach to documentation, such as DocBook or DITA

• Experience in publishing newsletters and engage users with updated blogs.

• Need to have a perfect knowledge of social media platforms, search engine optimization (SEO).

• Aptitude to create rich content strategy,

Job Description:

• Partner closely with the UX and Design teams to devise a web content strategy that aligns with the client’s wider goals and consumer journey-and brings to life our brand commitments while delivering a high-value and relevant digital experience for visitors

• Responsible for creating and maintaining various style guides, calendars, content migration plans, and metadata frameworks.

• Responsible for understanding which formats are ideal for communicating different content types, identify ways to enhance brand awareness, and conduct keyword research.

• Partner with team of content writers and visual designers to ensure they understand and are executing on digital content strategy in line with plan and in service to program KPIs

• Perform content audits and gap analysis. Review existing material to determine what is relevant, consistent, redundant, or missing for each target audience.

• Research and analyze audience needs, preferences, objectives, and methods. Study and understand how users consume content across their product or project lifecycle.

• Responsible to oversee and strategize content pillars and sub pillars for the given target audience. You also need to be familiar with various customer types.

NOTE: The candidate will be expected to submit a portfolio of work samples.

Share your resume harshvardhan@phoenixrecruitmentconsultant.com