Content Marketing Specialist

SecureKloud - Chennai, Tamil Nadu
Job details
Job Type
Full-time
Full Job Description
Chennai, India
Full Time
3 - 6 Years

About the Role:

We are expanding our Marketing team to become an advanced content churning machine to promote SecureKloud’s Cloud products & services, primarily to the USA market. You will play a critical role in building, executing, and optimizing marketing campaigns along with other Marketing team members. You will also be responsible in creating, managing, and optimizing multi-touch campaigns at scale. For this role, we are looking for a content marketer with an excellent eye for detail, and who understands the modern marketing platforms in the digital landscape.




Responsibilities:

Develop and execute content marketing strategies that drive key awareness and demand generation
Create customer facing content including articles, whitepapers, case studies, social media posts, web copy, etc.
Develop messaging strategy with appropriate messages and styling to ensure we are delivering a clear value proposition to the target audience
Sales enablement – Communicate value proposition and provide high-value sales collateral
Translate marketing strategies into creative narration, partnering with business/marketing teams to ensure that content meets brand and business objectives
Write persuasive copy that encourages action in prospects and customers, demonstrates thought leadership and strengthens brand awareness for the company’s solution
Work with partners and internal subject matter experts to define and drive key messages for content.
Build framework for measuring impact of content



Qualifications:

Have at least 3-6 years of experience in campaign management and content development
Passion for marketing B2B transformational products
Experienced in planning and executing multi-channel marketing campaign
Experience using marketing technologies such as HubSpot (desirable)
Experience with other email automation tool (desirable)
Strong campaign management skills, and ability to lead multiple priorities
Ability to develop flawless content for marketing campaigns
Require good understanding of HTML (desirable)
Has decent understanding of designing responsive email templates (desirable)