Content Marketing Manager

Inc42 Media is looking for a Content Marketing Manager who enjoys working in a fast paced environment and loves the challenge of discovering what makes consumers “click”.

As a Content Marketing Manager, you will be responsible for User Acquisition, Activation & Engagement for Inc42’s website and other brand initiatives and products.

Our ideal candidate is a passionate & experienced growth professional preferably from a modern media brand or a content first tech startup.

Primary Responsibilities

A. User Acquisition
• Driving month on month traffic growth on Inc42 website through channels like search, google news, social media, paid marketing & partnerships with content aggregators
• Create & execute PR & Distribution strategies and implement them with help of the team
• Continuously build new channels for new user acquisitions using platforms like Quora, Reddit, Telegram etc.
• Work with the product team to optimize the website for user experience metrics like load time, average time on page and other user engagement metrics
• Work with editorial team to share insights on content performance and ensure new content production with the help of editorial team
• Work with editorial team to identify content opportunities and optimize existing content performance

B. User Activation
• Converting unknown visitors to known users
• Grow Inc42 newsletters audience along with continuous optimisation of newsletter levers, continuous feedback to the editorial team and new newsletter initiatives
• Create and manage lead magnets on Inc42 website like giveaways, reports, referral programs etc
• Plan, initiate & grow in activation channels like Whatsapp, Slack Communities, Telegram etc
• Work with editorial team to create and launch new newsletters and content properties for growth in activation
• Maintain, monitor and report performance of the key metrics and campaigns to the respective stakeholders

C. User Engagement & Retention
• Drive month on month growth in onsite user engagement metrics (pages/session, time on site etc.)
• Drive month on month growth in user retention(primarily sessions/user) on the website by improving community engagement such as Newsletters, Telegram, Whatsapp and through other channels like paid marketing, social media etc.
• Maintain, monitor and report performance of the key metrics and campaigns to the respective stakeholders

D. Operations & Reporting
• Create reports and insightful dashboards for marketing & editorial teams for daily, weekly, monthly reporting
• Create interactive dashboards for key stakeholders for review of marketing journeys, content performance & audience engagement
• Create, maintain & run the key processes for CRM, virtual events, customer success, telesales, product & content feedback, keeping all key stakeholders in loop
• Work closely with the marketing and editorial teams to drive growth, creative experiment and audience engagement

Professional Traits

A. Mandatory Skills:
• 5+ years of experience in growth & content marketing
• Preferably from modern digital media or content-first digital companies
• Has a strong understanding of content/content marketing and fluent in communications
• Should have strong experience in Growth Marketing, Content Marketing, CRM, Analytics
• Has demonstrated strong experience in driving growth and scaling engagement/conversion at a B2C company

B. Preferable Skills:
• Managed a team of up to 6 people in the past
• Strong operational, analytical background, should be tech savvy and able to think from first-principles
• Experience in Running Multivariate Experiments, User Research, Funnel Optimisation & Marketing Automation

About Inc42 Media

Inc42 is India’s leading digital media & research platform on a mission to build & serve India’s tech & startup economy.

Born in January 2015, Inc42 has become the leading source for news & analysis on India’s rapidly growing internet economy. Inc42, with over 30,000+ published stories, 50+ research reports, 100+ conferences & events & having featured 1000s of entrepreneurs, now reaches over 50 Mn+ tech leaders & professionals every month.

In 2020, we introduced Inc42 Plus, our membership program designed to help industry leaders & professionals stay ahead in India’s tech economy with premium tools & analysis. With 10,000+ members already, Inc42 Plus is now India’s fastest growing media subscription.

Recognized & cited globally by the likes of Quartz, Forbes, The Economist, The Huffington Post, Business Insider, CBInsights & more