Content Marketing Manager
Published date: 2026/11/10
- Location: New Delhi, Delhi, India
Why Happily Unmarried (USTRAA)?
USTRAA (brand owned by Happily Unmarried Marketing Pvt. Limited) is a leading D2C male grooming brand. USTRAA offers anything and everything that a man requires for his personal upkeep..right from beard oils, hair waxes, colognes, perfumes to soaps, facewash, shampoo, hair serums oils etc. All our products are made from world class ingredients. None of them have harmful chemicals such as sulphates parabens.
Our marketing ops provide a ring side view of how an personal care/fmcg brand is getting built in digital first context (75% of our business is via online channel). We strongly believe this is the new normal of building personal care brands.
Our brand and belief is backed by most credible operating businesses in the country. We are funded by one of the most credible companies - InfoEdge, owner of Naukri.com, 99acres.com, Jeevansaathi.com, and Zomato | Wipro Consumer Care - 1 USD+ annual revenue, present in more than 14 countries, owner of brand Santoor (one of the largest selling soap brand in India) | IIFL - India's leading financial services group.
The Role
We are looking for an abled content marketer who can help us scale up our inputs that can help us garner organic traffic to our platforms (ustraa.com and apps). Specifics:
• You are well versed with all the nuances of google - as in how it ranks a page and how a page can surface up in organic search results on relevant searches.
• You can create content that delivers - (a) strategize areas to create content in (b) ideate (c) actually create the content (d) also help others to create content better
• You are well aware of those devilish details that help a good content garner relevant eyeballs.
Things that will help you perform better in the role with us:
• you may worked for SAAS companies (or any business) that rely purely on content marketing for their top of funnel acquisition
• your are good in written English
• you are a mix of left and right brain
• honest
• proactive, proactive, proactive
,
This job is provided by Shine.com
USTRAA (brand owned by Happily Unmarried Marketing Pvt. Limited) is a leading D2C male grooming brand. USTRAA offers anything and everything that a man requires for his personal upkeep..right from beard oils, hair waxes, colognes, perfumes to soaps, facewash, shampoo, hair serums oils etc. All our products are made from world class ingredients. None of them have harmful chemicals such as sulphates parabens.
Our marketing ops provide a ring side view of how an personal care/fmcg brand is getting built in digital first context (75% of our business is via online channel). We strongly believe this is the new normal of building personal care brands.
Our brand and belief is backed by most credible operating businesses in the country. We are funded by one of the most credible companies - InfoEdge, owner of Naukri.com, 99acres.com, Jeevansaathi.com, and Zomato | Wipro Consumer Care - 1 USD+ annual revenue, present in more than 14 countries, owner of brand Santoor (one of the largest selling soap brand in India) | IIFL - India's leading financial services group.
The Role
We are looking for an abled content marketer who can help us scale up our inputs that can help us garner organic traffic to our platforms (ustraa.com and apps). Specifics:
• You are well versed with all the nuances of google - as in how it ranks a page and how a page can surface up in organic search results on relevant searches.
• You can create content that delivers - (a) strategize areas to create content in (b) ideate (c) actually create the content (d) also help others to create content better
• You are well aware of those devilish details that help a good content garner relevant eyeballs.
Things that will help you perform better in the role with us:
• you may worked for SAAS companies (or any business) that rely purely on content marketing for their top of funnel acquisition
• your are good in written English
• you are a mix of left and right brain
• honest
• proactive, proactive, proactive
,
This job is provided by Shine.com
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