Content Marketer

We are seeking a creative and detail-oriented Content Writer for Marketing to create compelling content that drives engagement and awareness of our products. The successful candidate will be responsible for researching and writing a variety of marketing materials, including blog posts, social media posts, email campaigns, white papers, and case studies.

Responsibilities
• Collaborate with marketing and product teams to develop content that aligns with our brand voice and supports our marketing initiatives
• Research and analyse industry trends to stay up-to-date on the latest topics and issues that are relevant to our target audience
• Write and edit engaging, high-quality content for a variety of channels, including blogs, social media, email campaigns, and more
• Develop content that educates and informs our audience about our products, their benefits, and how they can help businesses succeed
• Work with designers and other team members to create visually appealing content that supports our messaging and goals
• Monitor and analyse the performance of our content across various channels, and make recommendations for optimisation and improvement

Requirements
• Bachelor's/Higher degree in English, Journalism, or a related field
• 4+ years of direct relevant experience in content writing for marketing, preferably in the IT industry
• Excellent writing, editing, and proofreading skills, with the ability to write for different audiences and channels
• Strong research and analytical skills, with the ability to identify key trends and insights
• Familiarity with SEO best practices and how to optimise content for search engines
• Experience with content management systems (CMS), social media platforms, and email marketing tools
• Ability to work independently and collaboratively, and to manage multiple projects and deadlines simultaneously