Content Marketer

Job Role : Content Marketer

Experience: 2-5 years

Location: Gurgaon (Work from office)

About Trademo

Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto, CA. Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms. Trademo analyzes and performs advanced data processing on billions of data points using technologies like Graph databases, NLP and Machine Learning to build end-to-end visibility on Global Supply Chains. Trademo's vision is to build a single truth on global supply chains to help large and small businesses - discover new commerce opportunities, ensure compliance with trade regulations and build operational resilience. Trademo last closed its $12.5 mn Seed Round from marquee Silicon Valley VCs.

Trademo has been founded by Shalabh Singhal who is a third-time tech entrepreneur. Shalabh last co-founded ZipLoan. ZipLoan is a leading fintech lending startup in India. He earlier founded Credence, a Data-driven Digital Marketing, CRM Product and Sales Solutions company. Shalabh is an Alumni of Goldman Sachs, IIT BHU, CFA Institute USA and Stanford GSB SEED.

Role: Content Marketer

What you will be doing here:
• Execute Trademo’s Content Marketing and Communications strategy with a focus on growth metrics
• Good experience in writing (B2B)
• Create compelling stories around Trademo products being sold globally and educate potential users about benefits. Understand and monitor the markets in which Trademo products compete, the end-user experience, and real-world problems.
• Contribute to the content calendar and maintain a steady pipeline for content resources published each month. Examples include website content, reports, ebooks, product guides, user manuals, whitepapers, infographics, templates, videos, product ppt, sales ppt, etc.
• Building and executing Trademo’s Webinars & Events
• Ensure the website is up to date, do regular sanity checks, ensure seamless user experience and on-point navigation.
• Producing enticing content that positions the brand as an industry and thought leader, be that –
• Thought leadership or brand and product articles/blogs
• Interviews with influencers and thought leaders in the market
• Video scripts
• Case studies and testimonials
• Email marketing content for lead nurture programmes
• Copy for paid advertising and b2b social posts
• Ensuring website copy is up to date and optimised for SEO
• Blogs with Pillar and Cluster content approach
• Take ownership of Marketing & Collaterals
• Manage review and ORM platforms like G2, Capterra, Reddit and Quora, engage with the audience from Trademo’s side.
• Manage SEO with the internal tech team and external consultant, including backlinking pitching and content, meta tags, keyword, ranking, etc.
• Analysis of content marketing campaigns – what's working / what isn’t
• Competitor and market research
• Collaborate with internal designers, product, marketing teams and industry experts to produce relevant content.

Skills Required:
• Experience working in a B2B SaaS business
• 3+ years of experience in content marketing for multiple countries.
• Hands on experience in creating messaging for Events and Webinars
• Prior experience in building contacts and network with publications
• Ability to strategize and create content relevant to a specific audience
• Understand the nuances of different cultures and the ability to modify the content accordingly.
• Experience planning and delivering Content marketing strategy with a focus on lead generation
• A strong understanding of the SaaS sales funnel and the ability to think commercially around content
• Exceptional writing skills – this role will be hands on
• Good knowledge of SEO.
• Prior experience/knowledge of Global Trade would be preferred