Content Management

Job Description
• Implementing SEO strategy and contributing to the goals & success of the digital strategy.
• Industrializing and generating meaningful KPI dashboards for content on the site.
• Collect, monitor and analyze social and website metrics, and make improvements.
• Provide products & services that add value to the Client's business by focusing on the Client's needs, concerns and priorities.
• Plan and execute a content strategy that drives high engagement.
• Create and manage content on the CMS through integration of text, images, documents and videos, in a timely manner, ensuring quality.
• Serve as editor-in-chief for all content to ensure quality, clarity and consistency(typos, broken links, functionality errors, poor usability, etc.).
• Cooperate with the marketing team to create web content and monitor its effectiveness over time.
• Ensure that content publication follows governance principles and visual identity guidelines.
• Providing end to end support by collaborating with cross-discipline teams.
• Perform keyword research in conjunction with business objectives to optimize existing content and uncover new opportunities.
• Provide recommendations for content development in coordination with SEO goals– general and keyword specific.
• Keep pace with SEO, search engine, and internet marketing industry trends and updates.
• Industrializing and generating meaningful KPI dashboards for content on the site.
• Reporting on key metrics, analyzing and interpreting trends.
Primary Skill
• Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing.
• Create and manage content on the CMS ensuring quality checks.
Secondary Skills
• Providing actionable insights based on the available analytical data.
• Documentation relating to existing processes and suggestion / presentations for improving those processes