Client Servicing Executive : Marketing

EXPERIENCE: 2 to 3 Years

OPENINGS: 2 in each location

LOCATION: BANGALORE/GUWAHATI /RANCHI/BHUBANESHWAR/KOLKATA

SALARY: 1.5 - 4 LPA

Must have Good communication/marketing skills and pleasant personality

JOB DESCRIPTION:

As a Client Servicing Representative, the responsibilities will include:
• Developing and executing the Trade & BTL Marketing strategy of various Brands to

achieve defined business objectives (KPIs)
• Managing Brand communication for BTL activations for multiple products aligned with

corporate Brand strategy
• Ensuring the proper development, execution, and bench-marking of all Trade and BTL

Programs designed to Increase Brand Visibility of Clients we look after and Top

of Mind Awareness and Recall for the Brand
• Leading trade marketing initiatives to ensure a proper strategy is in place to meet

both brand and customer expectations for our respected Clients
• Designing & implementing BTL marketing plans for augmenting the business volume by

enhancing brand visibility, top of mind awareness & recall.
• Implementing and evaluating both trade and consumer promotions for the priority channels on

time and within budget to maximize the return on investment and ensure adequate

levels of trade and consumer participation
• Creating and maintaining the trade marketing calendar of activities and special

promotions in coordination with both the Sales & Marketing teams.
• Implementing and tracking Trade Marketing programs for distributors and retailers designed to increase Sales, Category Presence, Brand Visibility, and Brand Awareness
• Monitoring and evaluating Trade Marketing Programs and BTL Campaigns and activities to

measure effectiveness and recommendation of improvements as needed
• Analyzing brand sell-through results by channel and make recommendations to increase sales
• Interacting with internal & external stakeholders to ensure execution as per the

defined guidelines.
• Coordinating with the digital marketing agency to ensure Trade Marketing and BTL Point of

Sale Promotion Activity and Display promoted online on social media

Desired Candidate Profile:
• Knowledge of handling Sales / Channel / Marketing or more specifically related with

Channel Marketing / Trade Marketing / BTL Marketing
• Excellent knowledge of Marketing, Consumer buying behavior & Channel development
• Strong competence in BTL advertising marketing as well as deep knowledge of BTL

advertising suppliers.
• Should possess a dynamic and professional approach with extensive operational experience
• Energetic, versatile, and a creative problem-solver
• A talented, flexible individual with the ability to multitask, exercise initiative and work effectively under pressure, paying strong attention to detail
• Effective communications, presentation, interpersonal supervisory customer relations

skills
• Expertise in MS Office, Word, PowerPoint, and Excel
• Comprehensible organizational, analytical, problem-solving, and negotiating skills.
• Willing to accept responsibilities & take initiative.
• Ability to work under pressure, ability to meet short deadlines i.e. turn around work

in tight deadlines
• Hindi speaking and knowledge of vernacular languages would act as an added advantage.

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