CleverTap Senior Lead

JOB DESCRIPTION

Role Title

Senior Lead – Cleaver tap

Employee Interviewed

Reports To

Head - Data Analytics

Company

Bajaj Finance Limited

Function/ Department

Web Business and Group Marketing

Written By

Approved By (Jobholder)

< To be added after validation>

Approved By (Immediate Superior)

< To be added after validation>

Date (written on)

Feb 2023

1. JOB PURPOSE

(Summarize in one statement why the job exists; and how it contributes to the overall objective of the company)

2. ORGANISATIONAL CHART

(First level reporting chart for the job)

Comments:

Total Team size - <5>

Number of direct reportees <4>

3. PRINCIPAL ACCOUNTABILITIES

(Accountabilities associated with the job)

CLEVERTAP FOR BUSINESS

Engaging with internal and external stakeholders for integrating new capabilities of Clevertap

Thorough understanding of Clevertap features, API integrations & Webhooks

Collaborating with business teams to optimise existing campaigns/journeys

Campaign operations vigilance and improving existing product features

Implementing Bulletin and Product experience.

Bringing in industry first ideas and solutions in collaboration with CT team

Take ownership of all the responsibilities surrounding campaign operations, processes, QA processes, campaign execution process, and stakeholder management. This includes ensuring that best practices are documented maintained and enforced

Partner with marketing team members to build, activate, and optimize demand generation campaigns.

Partner with marketers to build and optimize use case and persona-based nurture programs.

Improve database integrity and segmentations and ensure campaign audiences and targets match business needs and objectives.

Build and champion an A/B testing culture within marketing.

Collaboration with Data Science team to conduct experiments, ongoing testing, and forming and refining an operational model as product development transitions between research and engineering backlogs.

Document key campaign execution processes as they develop and evolve.

The role entails creating frameworks/jump-start data models/data fabrics/ PoVs in the area of Data Architecture, Data Orchestration, and Data Governance.

SME should also be able to enhance Genpact deal win ratio & margins through the right solution. This will require an in-depth understanding of our delivery model, and client relationship management.

Independently participating in RFP responses & proactive pursuits in the area of Data Analytics.

Conceptualizing and designing solutions, and articulating their value proposition to clients

Take ownership of execution of ML Engineering backlogs by overseeing tech prioritisation, development, and managing ML & Automation engineers.

Take accountability for the lifecycle of ML data products in production, including process, governance, testing, and documentation

PEOPLE MANAGEMENT AND COACHING

Build and grow a high performing team

Inspire and influence others to think differently, solve problems, and seize opportunities

Work with cross-functional teams to set and achieve targets

Determine individual training needs & development plans to build expertise and enhance skills

Provide guidance to team in identification of training needs like upgradation to latest technology to enhance capabilities to drive a stable and robust MarTech & Product Management function

Integrate cross linked KRAs across the team to ensure ownership and smooth functioning.

4. MAJOR CHALLENGES

(Challenges faced on an on-going basis in carrying out the job)

Understanding data requirements used for driving business growth of the product

Co-ordination with multiple stakeholders

5. DECISIONS

(Key decisions taken by job holder at his/her end)

Following decisions are taken by the role:

Addition of new data sources

Data potential and data quality validations