Circle:Rural & Digital Manager - Axis Bank
Published date: 2026/11/07
- Location: Kolkata, West Bengal, India
About Branch Banking:
With branches spread across 26 states and 6 union territories, the branches act as the face of Axis Bank for millions of retail customers and is, hence, an integral part of the Bank's strategy. Branches play a major role in deposit mobilization from New-To-Bank (NTB) customers, and are also core drivers of the Bank's customer engagement strategy across products and services
About the Role:
The Circle Rural and Digital manager (CRDM) is responsible for reviewing and monitoring performance of the rural branches within the circle. As the owner of the budgets and targets for the rural branches within the circle, the CRDM is responsible for ensuring achievement of all targets, productivity, quality and compliance standards. The CRDM also represents the bank in the statutory meetings on a case to case basis
Key Responsibilities
• Review and ensure compliance of all processes according to bank's policies including timely action on internal and statutory audit observation
• Liaison with project team, infrastructure and support service providers for efficient service delivery
• Achieve sales targets as assigned by the organization on a monthly basis
• Ensure the achievement of targets set for Govt. insurance/ welfare schemes like APY, PMJDY etc. by the rural branches
• Ensure successful execution of financial literacy campaigns and initiatives in the designated branches
• Report priority sector lending achievements to the SLBC (state level banker committee) and attend these meetings whenever required, on behalf of the bank
• Ensure successful execution of campaigns and initiatives for Govt. schemes at the rural branches
Qualifications:
Optimal qualification for success on the job is:
• Graduation/ Post-Graduation from a recognized institute
Role Proficiencies:
For successful execution of the job, the candidate should possess the following:
• Knowledge of industry, technology, marketing, and product trends
• Knowledge of regulatory guidelines and norms
• Good communication (both verbal and written) skill
• Ability to handle pressure and meet deadlines
• Ability to manage risk and uncertainty for self and team within a dynamic priority-setting environment
Ability to coach and mentor others
With branches spread across 26 states and 6 union territories, the branches act as the face of Axis Bank for millions of retail customers and is, hence, an integral part of the Bank's strategy. Branches play a major role in deposit mobilization from New-To-Bank (NTB) customers, and are also core drivers of the Bank's customer engagement strategy across products and services
About the Role:
The Circle Rural and Digital manager (CRDM) is responsible for reviewing and monitoring performance of the rural branches within the circle. As the owner of the budgets and targets for the rural branches within the circle, the CRDM is responsible for ensuring achievement of all targets, productivity, quality and compliance standards. The CRDM also represents the bank in the statutory meetings on a case to case basis
Key Responsibilities
• Review and ensure compliance of all processes according to bank's policies including timely action on internal and statutory audit observation
• Liaison with project team, infrastructure and support service providers for efficient service delivery
• Achieve sales targets as assigned by the organization on a monthly basis
• Ensure the achievement of targets set for Govt. insurance/ welfare schemes like APY, PMJDY etc. by the rural branches
• Ensure successful execution of financial literacy campaigns and initiatives in the designated branches
• Report priority sector lending achievements to the SLBC (state level banker committee) and attend these meetings whenever required, on behalf of the bank
• Ensure successful execution of campaigns and initiatives for Govt. schemes at the rural branches
Qualifications:
Optimal qualification for success on the job is:
• Graduation/ Post-Graduation from a recognized institute
Role Proficiencies:
For successful execution of the job, the candidate should possess the following:
• Knowledge of industry, technology, marketing, and product trends
• Knowledge of regulatory guidelines and norms
• Good communication (both verbal and written) skill
• Ability to handle pressure and meet deadlines
• Ability to manage risk and uncertainty for self and team within a dynamic priority-setting environment
Ability to coach and mentor others
0 page views
Related listings
-
Head of Marketing - HeadSpace HR Pvt LtdDigital Marketing ExpertDesignation : GM Brand & Marketing Years of Experience : 12 to 18 Years Location : East India Industry : FMCG / Consumer Durable Education Qualification : Post Graduate in Marketing from Tier1 / Tier 2 College. Job Description : • Strategize and ...2026/11/07
-
Digital Marketing Trainer - AKD GroupDigital Marketing ExpertHave to conduct training on digital marketing • Practical Implementation of Digital marketing • Conducting Class Exercise and Mock Tests • Ensuring Students are able to meet their learning objectives • Ensure effective learning of the trainees • Cond...2026/11/07
-
Digital Marketing executive - GOYAL GROUPDigital Marketing ExpertWe are hiring for the position of Digital Marketing Executive. Location: Guwahati. Kolkata. • Designation-Digital Marketing Executive • Functional Area-Marketing & Communication • Location-Kolkata, HO. • Employment Type-Full Time • Education- • U...2026/11/07