Chief Manager - Digital Sales

Published date: 2026/11/08
  • Location: Mumbai, Maharashtra, India
Job Title: Chief Manager - Digital Sales

Education: MBA / Post graduate

Experience: 6 years + experience

Work Location: Goregaon (East), Mumbai

Responsibilities

· Data analytics: Digital Campaign Analysis & web analytics

· Omni Channel Analytics and tracking

· Marketing automation set up – evaluating vendors for tools available and shortlisting ones that will work for our business

· Setting up cross channel campaign process – using GA 360

· Analysing Online Ecommerce channel’s performance – lead quality analysis, media and call centre efficiency, CRM report analysis

· Setting up fraud detection for leads using tools

· Campaign Attribution model set up

· Automating reports for business

· Setting up payout models for affiliates and partners basis valid lead criteria

· Working on CRM projects

· Managing entire Analytics – Google Analytics (GA 360 & GA4), and coordinating with the analytics agency for dashboards, automated reports, reviews, billing etc

· Working on the Online Customer Journey tracking – and audience segmentation buckets
• Setting up more efficient models of lead generation and tracking
Company Name: Kotak Life

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