CDP - Lead / Architect
Published date: 2026/11/08
- Location: anywhere, India
Description
About the Team You Will Join:
Our CDP team unifies the customer data and power real-time audience engagement with a data-first Platform. Our team leverages CDPs and artificial intelligence (AI) to deliver targeted products and services via multiple channels and provide a more personalized, relevant, and accurate experience, regardless of platform.
What You Will Do
• Lead technology & strategy solution engagements across multi-functional workstreams; customer data platform (CDP) or data management platform (DMP), data onboarding and activation, big data strategy, analytics.
• Gain in-depth knowledge of a client’s digital experience strategy, online business model, and customer goals.
• Works with and/or implements data integrations (in CDP platform) in support of Client customer use cases and journeys
• Provide expert consulting services and thought leadership to clients and potential clients.
• Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations, and analytics.
• Manage and own multiple client relationships, serving as the primary day-to-day contact.
• Collaborate and guide cross-functional teams through integration projects with competing priorities, several stakeholders, and tight timelines.
• Conduct business analysis – lead process to derive insight and business strategy from analytics output.
• Establish trust and build relationships with clients, as well as internal and external partners.
• Monitor engagement progress and maintain an account status dashboard summarizing all work streams.
• Address client’s process/operations issues, through needs analysis, and recommend strategies for improvement.
• Strong storytelling capability - slideware development, presentation, and communication skills.
• Lead client business reviews, as needed.
• Ultimately accountable for the successful delivery of client commitments.
• Manage, develop, and train a team of digital solutions specialists.
• Maintain a keen understanding of rapidly changing trends in the digital marketing space.
About the Team You Will Join:
Our CDP team unifies the customer data and power real-time audience engagement with a data-first Platform. Our team leverages CDPs and artificial intelligence (AI) to deliver targeted products and services via multiple channels and provide a more personalized, relevant, and accurate experience, regardless of platform.
What You Will Do
• Lead technology & strategy solution engagements across multi-functional workstreams; customer data platform (CDP) or data management platform (DMP), data onboarding and activation, big data strategy, analytics.
• Gain in-depth knowledge of a client’s digital experience strategy, online business model, and customer goals.
• Works with and/or implements data integrations (in CDP platform) in support of Client customer use cases and journeys
• Provide expert consulting services and thought leadership to clients and potential clients.
• Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations, and analytics.
• Manage and own multiple client relationships, serving as the primary day-to-day contact.
• Collaborate and guide cross-functional teams through integration projects with competing priorities, several stakeholders, and tight timelines.
• Conduct business analysis – lead process to derive insight and business strategy from analytics output.
• Establish trust and build relationships with clients, as well as internal and external partners.
• Monitor engagement progress and maintain an account status dashboard summarizing all work streams.
• Address client’s process/operations issues, through needs analysis, and recommend strategies for improvement.
• Strong storytelling capability - slideware development, presentation, and communication skills.
• Lead client business reviews, as needed.
• Ultimately accountable for the successful delivery of client commitments.
• Manage, develop, and train a team of digital solutions specialists.
• Maintain a keen understanding of rapidly changing trends in the digital marketing space.
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