Campaign Management Specialist
Published date: 2024/01/10
- Location: Chennai, Tamil Nadu, India
Rama Pure Water Pvt Ltd is the No.1 manufacturer of stainless steel water filters in India. We are seeking a highly motivated and results-driven Campaign Marketer to join our team and help us achieve our marketing objectives.
Roles & Responsibilities:
• Develop and execute digital marketing strategies to promote the company’s products, aligning with overall business objectives.
• Manage and optimize paid advertising campaigns, including PPC, Display ads and social media advertising, to maximize ROAS [Return On Ads Spent]
• Implement and oversee SEO and SEM efforts to improve the company’s online visibility and search engine rankings.
• Monitor and analyze campaign performance using tools and provide regular reports and insights to optimize marketing strategies.
• Manage the digital marketing budget effectively, allocating resources to the most promising channels and campaigns.
• Stay up-to-date with industry trends, customer preferences and competitor strategies to inform marketing decisions.
• Work closely with cross-functional teams, including product development, sales, and design, to ensure marketing efforts align with product launches and sales goals.
• Maintain Brand consistency across digital channels and campaigns, ensuring a cohesive brand image.
• Track and report on KPIs such as ROI, conversion rates, and click-through rates.
Required Skills
• Digital marketing skills
• Analytical Skills
• Results-oriented
• Project Management
• Team player
• Effective communication
• Creativity
Qualification- Any degree/Expert in Amazon PPC would be an added advantage.
Experience- 4-5 years [prior experience in product-based company preferred]
Salary- As per industry standard
Roles & Responsibilities:
• Develop and execute digital marketing strategies to promote the company’s products, aligning with overall business objectives.
• Manage and optimize paid advertising campaigns, including PPC, Display ads and social media advertising, to maximize ROAS [Return On Ads Spent]
• Implement and oversee SEO and SEM efforts to improve the company’s online visibility and search engine rankings.
• Monitor and analyze campaign performance using tools and provide regular reports and insights to optimize marketing strategies.
• Manage the digital marketing budget effectively, allocating resources to the most promising channels and campaigns.
• Stay up-to-date with industry trends, customer preferences and competitor strategies to inform marketing decisions.
• Work closely with cross-functional teams, including product development, sales, and design, to ensure marketing efforts align with product launches and sales goals.
• Maintain Brand consistency across digital channels and campaigns, ensuring a cohesive brand image.
• Track and report on KPIs such as ROI, conversion rates, and click-through rates.
Required Skills
• Digital marketing skills
• Analytical Skills
• Results-oriented
• Project Management
• Team player
• Effective communication
• Creativity
Qualification- Any degree/Expert in Amazon PPC would be an added advantage.
Experience- 4-5 years [prior experience in product-based company preferred]
Salary- As per industry standard
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