Brand Marketing Lead

We at Brick & Bolt are on a mission to simplify home construction. We are backed by the Top venture capitalists of the country and have become India’s No 1 tech enabled home construction company within record time. The Indian real estate is earmarked to be a $650 billion market in 2025 and a $1 trillion worth sector in 2030. With 85% of construction still unorganized in India, we are on a path to capture the market using our technology and processes.This individual will own the brand playbook, marketing plans, and product innovations to drive growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency and would report to Head of Marketing & GrowthResponsibilities:Market, Category & Brand assessment for each of the markets responsibleTake brand ownership and devise the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.Lead 360 degree asset creationDesign the marketing mix for each marketTranslate brand strategy into the brand plan and go-to-market strategy.Plan and execute communications and media actions across ATL, BTL and DigitalLiaise with local teams to ensure projects fits regional requirements and scopeWork with different cross-functional teams as required, to effectively drive execution and performance.What we're looking for:MBA from Tier 1 Institute1-2 year hands on experience in Brand Marketing at Scale