Brand Manager - Marketing

About our client:

Our Client operates in the Cosmetics Industry, with its headquarters rooted strongly in France. It has its branches spread to more than 150 countries, providing employment to more than 85,000 people all over the world. They fall in the “50 Most Innovative Companies in the World”. Their core business is to provide tailor made beauty to their clients. They have the advantage of having Diverse and Globalized product lines.

Responsibilities:
• Developing category expertise through product, channel and market understanding.
• To collect and analyze consumer & market insights, competition strategies and make recommendations to drive growth.
• Drive growth on brand through planning & implementing an integrated marketing mix (Digital/ In-Salon/ Retail/ BTL/ Education) and build engaging customer & consumer brand experiences.
• To monitor business performance, suggest timely initiatives/ campaigns to ensure meeting of brand targets and effectively prepare clear messages for senior management.
• To implement new launches, maintain growth in pillar products and animate core catalogue.
• Developing new communication assets & lead local adaptation of marketing & communication materials (imagery, digital, point of sale)
• To collaborate with agencies (Digital, PR, Media, Research) to plan & implement brand campaigns/ initiatives.
• To collaborate with other departments (Sales, education, logistics, partner agencies) to drive business operations.
• To maintain the brand calendar, manage budget and ensure sales forecast accuracy.

Requirements:
• You should have at least 3 years of relevant work experience in marketing.
• The location of the job will be in Mumbai and prior experience in beauty or FMCG will be advantageous.
• To deliver the top-line for the categories handled.
• To create and execute impactful 360 marketing plans for the category / brand