Brand Manager

Primary Role & Responsibilities:

· Working on marketing collateral, & new ways of brand storytelling

· Ideating on newsletter themes, & outreach strategies for the target consumers, using Mailchimp & CRM Zoho

· Coordinate with external agencies including digital marketing agencies, PR firms, exhibitions and media to develop and execute the brand messages

· Checking/ideating marketing copy

· Stay current with social media trends and best practices of inspiring brands

· Manage social media for the brand across platforms- this includes ideating campaigns, researching on competitor brands, social media outreach & social media optimization (SMO)

· Create actionable plans to both grow and maintain followers through popular social media platforms such as Instagram, Facebook, Pinterest, YouTube and LinkedIn

· Ensure progress on all platforms by using analytical tools such as Google Analytics and others

· Engaging with relevant audience on social media & planning communication/ outreach with Interior Designers , Architects and end customers

· Collaborate with other teams including art department and developers to ensure campaigns are executed to the highest standards

· Communicate with followers, respond to queries in a timely manner and monitor customer reviews

· Manage a database of completed projects, arrange photography and maintain a bank of project shots

· Continually develop and manage all marketing collaterals like sample packs, catalogues etc.

· Ensure a consistent brand experience across all customer touchpoints

· Cross-Collaborate with the marketing teams at other group companies to share visual, content & project assets.

A brand/marketing manager should:

· Be an ace storyteller withExcellent written and spoken English & with an ability to explain the firm’s brand positioning, marketing strategy and marketing initiatives to internal and external stakeholders. Outstanding relationship building and networking skills are a prerequisite.

· have good analytical skills

· be a good listener, able to respond to results and consumer research

· be an excellent communicator, both verbally and in writing

· be enthusiastic about design, and home décor

· In-depth knowledge and understanding of social media platforms (Facebook, Youtube, Pintrest, Linkedin etc.)

· Excellent copywriting skills

· Willingness to learn and grow

· Willingness to be part of a culture with a sense of accountability to the bottom line

· 4-5 years of relevant industry experience