Brand Executive

TheBrand Executive implements plans and initiatives relating to thebrand, customer experience andloyalty inorder to drive the organization s brand equity. He / She is alsoresponsible for conductingmarket researchactivities to forecast emerging market needs that are relevant forthe organization.The Brand Executive worksin a fast-paced and dynamic environment where he/sheensurescompliance of the brand identitythroughout the organizationKEY AREASRESPONSIBILITIESWebsite Backendmanagement
Learn & manage the website back end to make anyupdatesto images, content, pricing etc. onthe company website Liaison with the websitetech team to take new pages,components orfeatureslive
Creativecommunication Conceptualize and managecreative communication incl.creativecollateral and asset creation liaising with graphicandvideo teams Workwith bloggers, content writers etc. to ensurebrandcommunication, advertising copies etc.are as per brandstandards and in brandtonality
Websitecontentmanagement
Create briefs, work with agencies/content writers togetwebsite content, imagery etc., qualitycheck and edit asneeded to have theappropriate brand content on website Uploadand manage content on website, create offers,listnew products etc.Run periodic hygiene checks on the website andensuresmoothfunctioning
Contentfor SEO Brief and guide writers/bloggers to get high quality outputonblogs and articles for SEOpurpose Ensure timely implementation ofcontent forSEO
Promotions&offers Benchmark competitors and other relevant brands incategoryand other allied categories toidentify best in class practicesfor website,offers, promotions and creativecommunication Design and structure rightoffers, monitor performance andmake changesas perdata
SKILLSAND COMPETENCIES:Skills Strong verbal& writtencommunication
Understanding of advertising and marketingcampaigns Understanding of creativecommunication, design andvisualaestheticsProficiency in English and Hindi Websitecontent management experience will be a plusStrong team management Relationshipmanagement with all key internalstakeholdersand externalagenciesCompetencies Results driven&ROI focused Highconsumer-centricity Peopleorientation Strong bias toaction Agility and ability to takedecisions/course correct fast Crossfunctional collaboration &influencingstakeholders
REPORTINGRELATIONSHIP AND KEYINTERFACES/STAKEHOLDERS:Reporting to BrandManagerTeam /ICGrowthInternal StakeholdersGrowth/Marketing, Creative &content, Product,technology/ITExternal Stakeholders Digitalmarketing agencies, large digital platforms(Google, FBetc.),

Skills : creative and talent,d2c,brandawareness,website,seo