Brand Executive
Published date: 2024/01/10
- Location: Pune, Maharashtra, India
Job Description
Conventional Branding:
• Should be aware of the fundamentals of product packaging to finalize the artwork
• Implementation of ATL & BTL activities such as promotional activities, print advertisements, hoardings, TV, Radio, events, point-of-sales marketing etc.
• Can independently do the desk research / field research for the competitors and their strategies
• Maintain partnerships with media agencies, creative agencies, digital agencies and other vendors.
Digital Marketing
• Assist and work along actively in strategy execution to build an impactful digital connection with consumers
• Keep an eye on the ongoing company presence and activities on social media platforms
• Execution of optimized online adverts through Google AdWords and other digital platforms to increase company and brand awareness
• Actively involved and ability to measure and monitor SEO activity and reports (keyword, image optimization, SEM, social media, emailers etc.).
• Provide creative ideas for digital/conventional marketing and be a part of execution team
• Acquire insight in online marketing trends and keep strategies up-to-date
• Hands on with all the ecommerce platform listing process and branding opportunity in them.
Qualifications
• Any Graduate / MBA / PGDM Marketing through MIT, PUMBA, PUNE UNIVERSITY, and VISHWAKARMA University will be first preference
Conventional Branding:
• Should be aware of the fundamentals of product packaging to finalize the artwork
• Implementation of ATL & BTL activities such as promotional activities, print advertisements, hoardings, TV, Radio, events, point-of-sales marketing etc.
• Can independently do the desk research / field research for the competitors and their strategies
• Maintain partnerships with media agencies, creative agencies, digital agencies and other vendors.
Digital Marketing
• Assist and work along actively in strategy execution to build an impactful digital connection with consumers
• Keep an eye on the ongoing company presence and activities on social media platforms
• Execution of optimized online adverts through Google AdWords and other digital platforms to increase company and brand awareness
• Actively involved and ability to measure and monitor SEO activity and reports (keyword, image optimization, SEM, social media, emailers etc.).
• Provide creative ideas for digital/conventional marketing and be a part of execution team
• Acquire insight in online marketing trends and keep strategies up-to-date
• Hands on with all the ecommerce platform listing process and branding opportunity in them.
Qualifications
• Any Graduate / MBA / PGDM Marketing through MIT, PUMBA, PUNE UNIVERSITY, and VISHWAKARMA University will be first preference
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