Branch:Branch Relationship Head
Published date: 2026/11/07
- Location: Kolkata, West Bengal, India
The branches act as the face of Axis Bank for millions of retail customers and is, hence, an integral part of the Bank’s strategy.
Branches play a major role in deposit mobilization from New-To-Bank (NTB) customers, and are also core drivers of the Bank’s customer engagement strategy across products and services.
About the Role :
The candidate will be expected to manage a team of 5-7 RMs and will be responsible to guide and mentor them for better customer engagement.
Key roles will include customer portfolio management (ETB and NTB, salaried, savings, NR, etc.), review of overall RM portfolio performance and driving initiatives to improve book growth, increase product cross-sell and enhance customer experience.
The candidate will also work closely with different Branch Banking channels and CO to identify opportunities and develop strategies to drive growth across key organizational objectives.
Key Responsibilities :
- To effectively manage a team of 5-7 RMs and ensure that they meet the organizational goals of liability book growth, fee income and portfolio quality metrics
- Guide and mentor to the relationship managers to deliver superior customer experience
- Ensuring RMs are meeting the right set of customers and following the operating rhythm cadence as defined
- To carry out regular supervisory review cadence as defined
- Doing joint calls with mapped relationship managers to augment business conversions
- Customer complaints and service issues management to ensure satisfactory closure within the defined TAT
- SMFocus on portfolio quality by way of appropriate customer segment fitment, balance growth to maintain true customers and focus on cross-sell of non-financial and financial products
- Focus on driving RMs to broad-base customer relationship management by way of connect with 100% of the mapped book
- Provide clarity of business objectives to the mapped RMs
- Monitoring sales and service processes of the RMs
- Complete ownership of KRAs of Mapped RMs and Senior RMs across NR, Priority and Burgundy
- Manage and control attrition in the NTB and ETB mapped book of the RMs
- Increase the liability book size of NTB and
Branches play a major role in deposit mobilization from New-To-Bank (NTB) customers, and are also core drivers of the Bank’s customer engagement strategy across products and services.
About the Role :
The candidate will be expected to manage a team of 5-7 RMs and will be responsible to guide and mentor them for better customer engagement.
Key roles will include customer portfolio management (ETB and NTB, salaried, savings, NR, etc.), review of overall RM portfolio performance and driving initiatives to improve book growth, increase product cross-sell and enhance customer experience.
The candidate will also work closely with different Branch Banking channels and CO to identify opportunities and develop strategies to drive growth across key organizational objectives.
Key Responsibilities :
- To effectively manage a team of 5-7 RMs and ensure that they meet the organizational goals of liability book growth, fee income and portfolio quality metrics
- Guide and mentor to the relationship managers to deliver superior customer experience
- Ensuring RMs are meeting the right set of customers and following the operating rhythm cadence as defined
- To carry out regular supervisory review cadence as defined
- Doing joint calls with mapped relationship managers to augment business conversions
- Customer complaints and service issues management to ensure satisfactory closure within the defined TAT
- SMFocus on portfolio quality by way of appropriate customer segment fitment, balance growth to maintain true customers and focus on cross-sell of non-financial and financial products
- Focus on driving RMs to broad-base customer relationship management by way of connect with 100% of the mapped book
- Provide clarity of business objectives to the mapped RMs
- Monitoring sales and service processes of the RMs
- Complete ownership of KRAs of Mapped RMs and Senior RMs across NR, Priority and Burgundy
- Manage and control attrition in the NTB and ETB mapped book of the RMs
- Increase the liability book size of NTB and
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