Branch Sales Manager - RRB

Purpose of the Job: The purpose of this role is to acquire new current account customers for the branch while ensuring activation, value enhancement, and higher wallet share through cross-selling of business and personal banking products. Summary of the Role: As a Current Account Relationship Manager, your key responsibilities include: Achieving new customer acquisition targets for retail current accounts. Enhancing the overall value of the customer portfolio by monitoring onboarding activation, value build-up, and AQB maintenance. Understanding customer businesses and creating customer profiles. Maintaining continuous customer engagement through visits and proactive issue resolution. Monitoring balances and controlling attrition. Focusing on profile-based selling for cross-selling value-added products and services. Supporting catchment profiling for current account potential. Conducting activities in the catchment area for lead generation and joint activities with. other asset departments. Monitoring current account sourcing by the sales team and increasing penetration of SB, FD, RD, digital services, etc. Taking action on central triggers and initiatives related to value build-up, cross-selling, and portfolio monitoring. Collaborating with the central product team to customize products for portfolio customers. Providing inputs to the product team on competition benchmarking, opportunities, and product features. Ensuring proper form filling and adherence to processes within the defined turnaround time. Eligibility and Requirements to Apply: To be eligible for this role, you should have: A minimum of 2 years of experience, preferably in sales or relationship management roles in banking or financial services. Graduation or higher education. Basic knowledge of banking products and services. Strong relationship management and presentation skills. Effective communication and influencing skills. Preferably, prior experience in branch banking or other banking verticals. Ability to interact with customers, branch banking teams, operations, and various stakeholders. Download Full JD